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Trending Live-Ops Events: Choose Your Reward

Welcome back to my segment on Live-ops events in mobile games! This week, we're diving into a cool event concept: Letting players choose the complexity and reward. Let’s explore how it works and why it’s so effective! ❓ What Makes These Events Effective? ❓ How They Work: Players are presented with three different choices: Small, Medium, or Large.✅ Small Reward: Typically includes basic in-game resources.✅ Medium Reward: Often adds a mid-tier bonus or collectible item.✅ Large Reward: Usually comes with high-value items and bonuses. ❓ Impact on Players ❓ When these events first appear, most players probably go for the biggest reward, which means they need to spend more resources like lives, energy, or coins. The interesting part is how behavior changes in future events. Players may choose rewards more wisely, making the event more engaging and increasing their playtime […]

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Mobile Gaming Today: 19

⚡️ 22-26 July Mobile Gaming Data Digest Industry Highlights ⭐️ Mobile Gaming Jobs of The Week 📚 Anton Slashcev: 80 GameDev Tools Cheat Sheet 🕹️ Michael Fitch: Secret To How To Make Games Fun 👎🏻 Sergei Vasiuk: 10 Signs Players Spot A Disappointing Game 🐍 Zack Weiss: Wondering How Snake Games Are In Top Charts? 🐱 Outfit7’s Talking Tom Series: A Colossal Media Empire 🇰🇷 Myoungwon Kim: Korean Gaming Industry: Key Insights 📖 Ali Farha: Gaming Lingo: Top Gaming Terms Cheat Sheet 💰 Gil Tov-Ly: An Appstore That Only Charges A 12% Fee? 🎯 Ten Square Games: Capturing the Future of Mobile Gaming 📱 Telegram to Launch Own App Store After Almost 1Bn Users 📊 Newzoo: How Consumers Engage With Games Today Mobile Marketing 🌳 Gökhan Üzmez: Healthy Game Metric Matrix 📈 Anton Slashcev: How to Increase Game Retention? 🦄Matej Lancaric: Azur Games’ 10bn Installs & $250M IAP 🦸 Nexters: Hero Wars: Alliance surpasses $1.5bn in […]

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Effective Phone Connect Funnel by Coin Master

Here's a great example of an effective phone connect funnel that I saw in Coin Master by Moon Active. This simple yet engaging process makes it easy for players to connect their phone numbers and rewards them along the way. It’s a strategy that other game developers can learn from to enhance player engagement and retention.How It Works:✅ Step 1: Enter Your Phone Number✅ Step 2: Enter the Verification Code✅ Step 3: Receive Your Rewards✅ Step 4: Add Friends and Get Additional RewardsThis method is straightforward and keeps the user engaged throughout the process by offering immediate rewards. It's an excellent way to integrate players more deeply into the game ecosystem and ensure they feel valued.

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Royal Match: Monetization at the Point of Failure

Have you noticed how Royal Match cleverly uses the moment of failure to present enticing monetization offers? When players run out of moves, they're immediately offered a special offer or a Royal Pass. This tactic targets players' frustration and sense of failure, increasing the likelihood of spending to overcome the challenge.By presenting these offers right when players need them most, Royal Match effectively boosts spending habits and enhances player retention. Check out the screenshot below to see this strategy in action! 👇

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Gaming Industry Research Tips #1

1. You Target Audience Is Not Always Visible While studying reviews is a basic step, it’s crucial to consider the majority of players who don’t express their opinions online. To learn about their preferences, tastes, and habits, delve into reports from public companies. You might be surprised to discover that a game, seemingly a failure, can actually be a successful project in terms of copies sold. For mobile games, gather as many metrics as possible from the targeted market, such as gender split, playtime, and spending habits. These metrics can reveal more about your players than reviews ever could. The minorities are loud, but the majority often speak through their actions. 2. Actually Play Games Play. Play a lot. This hands-on experience will not only give you valuable insights into the genre you’re targeting but also speed up all your […]

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The Power of 3-Day Offers in Mobile Games

I have been noticing a growing trend in mobile games lately: The 3-day Offer This type of promotion has been popping up in various games and it’s easy to see why—it works wonders for both player retention and revenue. 💰 What Are 3-Day Offers? 🤔 3-day offers are special promotions that provide players with valuable rewards over a period of three days, typically at a low price. These offers usually appear early in the game, such as a welcome offer, and encourage players to return daily to collect their rewards. Why They Work 💡 - Retention Boost: By requiring players to log in over multiple days, these offers effectively increase player retention. Players are more likely to come back to the game if they’ve already invested in future play.- Great Value: These offers provide substantial value at a low cost, […]

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Cross-Promotion Done Right in Seaside Escape

I just stumbled upon a brilliant example of cross-promotion in a game called Seaside Escape by Microfun. This merge game integrates the promotion of another game from their studio portfolio in a way that feels natural and seamlessly part of the live-ops experience. 👏 What Makes This Cross-Promo Special? 🤔 Microfun has created a special "event" within Seaside Escape, complete with an icon and timer just like any other in-game event. When players tap on the icon, a pop-up screen appears advertising their new game, Merge County, along with an offer wall featuring different missions. Completing these missions in the new game rewards players in Seaside Escape, making the promotion feel like an integrated part of the gameplay.Check out the recording 👇 This method of cross-promotion not only introduces players to a new game but also enhances their engagement by […]

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Trending Live-Ops Events: Grid Scavenger Hunt

Welcome back to another edition of my segment on Live-ops events in mobile games! This week, we are exploring an intriguing event concept: the Grid Scavenger Hunt. Let's dive into this versatile event's mechanics, impact, and potential! What is the Grid Scavenger Hunt and Why is it Effective? Event Mechanics:✅ Players earn scissors by completing orders, which are used to remove tiles in a grid.✅ Some tiles contain event items needed for progression.✅ Rewards like energy and chests are given for collecting all items. A progress bar tracks additional rewards.✅ Players can obtain extra scissors through special event monetization offers or by using hard currency, adding a sink for in-game resources.Impact and Versatility:✅ This event stabilizes midweek revenue drops rather than causing spikes.✅ The Grid Scavenger Hunt is a flexible tool for patching event schedules and providing fresh experiences.✅ From […]

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Communication Is A Huge Problem In Game Development

In fact, nearly every team struggles with it. Given the below issues, it’s no surprise why: → Miscommunication between disciplines→ Unclear goals and expectations→ Ineffective information sharingAll of this is quite shocking. So, how to get better at communication? For Teams:• Schedule regular feedback sessions• Encourage cross functional collaboration• Utilize appropriate communication channelsFor Leaders:• Tailor communication approaches to different members• Flexible project methods to improve communication• Create centralized information hubsFor Everyone:• Manage time zones and remote work effectively• Balance documentation with actionable details• Promote an environment for open feedbackImproving communication can lead to better collaboration, fewer misunderstandings, and a higher quality end product.

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Game Development Doesn’t Mean Game Business

The financial success of game studios relies on business strategies. Hello mobile game enthusiasts! 🤩 Great to see you all! The gaming industry continues to show its tough side.😒 Back in 2019, it was almost routine to see games achieving 100 million downloads on Android and 30 million on iOS (1/3 ratio)... But now, that seems almost impossible, even 100m-15m is challenging... Nobody is happy with the situation. Is this the end of the world? Not at all. But it does call for a reckoning. Game development shouldn't be profitable for everyone; only the bests should remain. This is natural selection. I had to close my own studio, just like many other founders. The supply-demand balance is off – there's too much supply, making demand more selective. If supply decreases, demand will have fewer choices. Every industry has its ups […]

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