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Next-Gen Social Mechanics: Next Big Opportunity in F2P

🌐 Next-Gen Social Mechanics in Gaming: The Next Big Opportunity in F2P 🌐 As the gaming landscape continues to evolve, the next billion-dollar opportunity lies in pushing beyond today’s social mechanics and connectivity features. In a world craving genuine connection, games that foster deep social engagement both inside and outside the game environment are set to thrive.Imagine games where players can connect beyond traditional friend lists and chat functions. Instead, they could experience a “Tinder-like” player-matching system, building teams or alliances based on compatibility, interests, or in-game objectives. Picture boosters that activate based on proximity, or resource trading convoys that reward cooperation and strategic trading based on location. These features wouldn’t just offer new play methods—they’d create lasting relationships beyond the screen. And I'm not talking only about location-based games here.🔍 Why This Approach Works in Today’s World?In a society […]

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6 key steps on successful puzzle games

I shared the stage with Yunus to discuss 6 key steps on successful puzzle games. Step 6 is the real DEAL! Yunus is the developer behind Hexa Sort,Currently making $15M a month.Published by Lion StudiosThis is not his first puzzle game.He has been fighting in frontlines in this genre.Here are the 6 key steps we discussed:1- Creating a hit mobile puzzle game is not easy:↳ Watching the market, closely,↳ Constant Iteration - (Hexagon theme)↳ Constant Innovation - (Auto Sort)2- You can’t scale a game without a low CPI:↳ Focus on new User Acquisition,↳ Keep your retention high,↳ Iterate CREATIVES as well,3- Level design doesn’t mean quantity:↳ Having 350 levels means nothing,↳ Amount of FUN per level means everything.4- Polished art is not a unique selling point↳ Smooth game play is,↳ Flowing animations are.5- You need patience and practice:↳ What looks […]

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Better iterations with OODA Loop

💫 Better iterations with OODA Loop Why typical "Learn, Build, Measure" methodology may be misleading?OODA Loop is a decision-making framework, developed by John Boyd consisting of 4 steps:❶ ObservationIdentify the problem.Gain an overall understanding of the environment.❷ OrientationDefining what should be the next steps and why.What's your timeline and how feasible your solutions are?❸ DecisionCheck your resources and data.Take into consideration all the potential outcomes.❹ ActionDefine who's responsible, prepare the scenarios and take the actions.👉 HOW TO USE IT FOR GAMES?OODA Loop is one of the best approaches when you want to optimize your user experience.First you identify a friction or you want check a UX theory.Then you start checking your data, things like your custom events, your data dashboards, etc.Often you need to write new queries in order to inspect some new ratios and broaden your view.Once you have […]

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Patience in Game Development: Key to Iteration and Success

Patience in Game Development: The Key to Iteration and Success ⚙️🚀 Patience is an incredibly valuable yet often overlooked trait in game development. Iteration is key, but it takes time to get it right -- especially when moving from concept to core gameplay. One of the biggest challenges we face is balancing the need for marketability with the risk of discarding good core mechanics. 💡 When testing new concepts, especially in F2P mobile game development, we rely on scientific methods: test marketability, then build fast, test, tweak, and repeat. This iterative process helps us find something that resonates with players and has the potential for commercial success. However, moving too quickly can discard game mechanics that may have blossomed with more time and polish, especially when marketability drives decisions over other factors at early stages. It’s easy to miss out on innovative gameplay […]

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Understanding Retention #4: Retention Vs. Rolling Retention

🚨 Understanding Retention Part 4: Retention VS Rolling Retention ❶ What is Retention?Retention measures the percentage of players who return to your game after a specific period (D1, D7, D30, etc).❷ What is Rolling Retention?Rolling Retention takes it a step further. Instead of focusing on a fixed point in time, Rolling Retention looks at whether users continue to return to the game beyond a specific day.👉 For example, instead of asking how many users returned on exactly Day 7, Rolling Retention asks how many users played on any day after Day 7.This metric gives you a broader picture of long-term player engagement and helps you understand how sticky your game really is.❓When to Use Which?· Use Retention when you’re focusing on immediate engagement and onboarding· Use Rolling Retention when you want to calculate long-term stickiness and lifetime engagement patterns✨ Checkout […]

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G-STAR 2024 Preview

As we gear up for G-STAR 2024, the largest gaming exhibition in Korea, excitement is building around the major game developers who are unveiling their highly anticipated titles. This year’s G-STAR, set to take place from November 14 to 17 at the BEXCO Convention Center in Busan, promises to be the biggest yet, with 3,281 booths—101% larger than last year. With global gaming powerhouses like Nexon, Netmarble, and Krafton showcasing their latest innovations, here’s a sneak peek at what to expect. Nexon Leads with Massive Presence Nexon, the event’s main sponsor, is expected to draw significant attention with its lineup, though details remain under wraps until the upcoming “Nexon Media Day” on October 30. Speculation is rife that titles like First Berserker: Kazan, which was teased at Gamescom and Tokyo Game Show, will headline the booth. With 300 booths dedicated to their […]

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What Is Cozy Gaming? 🎀

Cozy games are a relatively new game genre/type. They help players to relax. There is no FOMO, time pressure, or violence inside this game.Typical for cozy games to have nature or farming topics. And beautiful visuals.The most famous cozy games are Stardew Valley and Animal Crossing: New Horizons.This photo was taken during the last Game Habitat Playtest Session in Malmö. Around half of the games I saw/played were cozy games! New trend? Especially among small indie or solo devs.The growth of its popularity means that people face lots of anxiety nowadays and they are looking for relaxation and calmness 😌Players say that cozy games can help with mental well-being.Do you play any cozy games? Have a favorite one? 🩷P.S. My favs are Unpacking and Monument Valley.

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Which Country’s Developers Are Taking Japanese Mobile Gamers’ Money?

In the first 9 months of 2024, Japanese mobile game players spent ~$3.257 billion on games across Android and iOS platforms. But what's really fascinating is that 61% of this spending—about $1.99 billion—went to games developed by Japanese companies. Just a little note, 35.51% of the money spent by American players in the same time period goes into the pockets of American developers, you can check it out here. Data Source: Apptica Singapore (13.61%) ranked 2nd in successfully taking the most money from Japanese players' pockets, followed by China (8,79%) in 3rd, Hong Kong (5,17%) in 4th, the USA (4,81%) in 5th, Turkey (4,02%) in 6th, Finland (1,14%) in 7th, South Korea (1,00%) in 8th, and Ireland (0,34%) in 9th. This overwhelming preference for homegrown titles isn’t just about patriotism or familiarity; it’s a reflection of deeper cultural, social, and […]

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Mobile Gaming Today: 28

⚡️ 23-30 Sep Data Digest Hey Fam 👾 PGC Helsinki day today 🕺 Can’t wait for the Toilet-tier pitches! Please... Industry Highlights 🪦 Ahronson: Mobile Games Are Dead 📈 InvestGame: Gaming Company IPOs Since 2000 🎯 Slashcev: 40 Pieces of Advice for Beginning Game Devs 💰 WeChat Mini Games: Goldmine of Chinese Mobile Gaming 💬 Zubov: Startups are raising money for Telegram-based games 🔥 Kopelovich: Unpacking the “Lava Quest” Live-Ops Event 🇰🇷 Kim: Subculture Games in Korea: Successes & Failures 🤔 Üzmez: Where do you think most start-ups get stuck? 🇨🇳 Anosov: Female Gamers from China’s Tier-3 Cities Mobile Marketing 🕹️ Optimizing FTUE: First 30 Minutes of 30 Top Casual Games 🤝 Kopelovich: Voodoo x Hasbro Collab is Back in Mob Control 📢 Remiar: Smart Advertising of Last War by Rivergame 🏹 Lancaric: Slingshot Hook - New Trend Evolution 😺 […]

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Top AI Tools for Game Development:

Here are the top AI tools for game development: 1. Runway ML - AI-powered video editing and VFX tool for content creators.• Link: https://runwayml.com2. Meshy 3D - Generates 3D models using AI for faster game development.• Link: https://meshy.ai3. Leonardo AI - AI tool for creating detailed 2D art and game assets.• Link: https://www.leonardo.ai4. GPT o1-mini - Text generation AI for creating dialogues, scripts, and narrative• Link: https://openai.com5. Ludo AI - AI for automating game design concepts and brainstorming ideas• Link: https://ludo.ai6. Cascadeur - AI-assisted animation tool for smooth and realistic character movements.• Link: https://cascadeur.com7. Inworld AI - AI-driven tool to create intelligent and interactive NPCs.• Link: https://www.inworld.ai8. Nvidia ACE - AI platform for realistic NPC interaction and behavior in games.• Link: https://www.nvidia.com9. Aiva AI - AI music composition tool to generate soundtracks for games.• Link: https://www.aiva.ai10. ElevenLabs - AI-powered voiceover […]

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Mobile Gaming Today: 27

⚡️ 16-23 Sep Mobile Gaming Data Digest Industry Highlights ⭐️ Jobs of The Week 💔 Metacore: Discontinuing Everdale… 📱 Üzmez: Current Mobile Gaming Scene? 🎢 Huxter: Playtika - What a Rollercoaster! 💰 Slashcev: Why is SuperPlay valued at $2B? 💸 Remiar: WeChat Minigames made $2.3B in H1’24 📈 Success Rate of Top Mobile Game Publishers? 🇨🇳 Anosov: China’s Mobile Gaming Market 💻 Manuel: App Store Connect API Journey 🎨 Vasiuk: Know the 70/20/10 Rule? Mobile Marketing 📊 Slashcev: Layers of Game LTV 🦄 Lancaric: Creative Trends in Mobile Gaming 🚍 Pereira: Rising in the Charts: Bus Jam by ZPLAY 🚀 Braberg: WeChat Minigames Are Crushing It in China ❌ Bowen: Why Your Incentivized F2P UA Campaign Fails 🌍 Yogev: Bringing Eastern Games to the Western Market 🤝 Power of Partnerships: Mobile Gaming Collaborations 📺 Vargas: Video vs. Static Ads on Meta: Audience Behavior 🛠️ Kopelovich: MONOPOLY GO! x Marvel Collab 💵 Gąsiewski: Mobile Ad Spend in US by Industry 🕺 Kos: Create Stunning Statics with Midjouney 📈 Fodor: Elevate Your Creative Strategy Gaming Investments 💰 Playtika Acquires SuperPlay for $700M: Up to […]

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Jobs in Mobile Gaming: 11

🎨 977 Jobs in Mobile Gaming » 16-20 September 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Client Engineer Scopely 🇪🇸 Senior Product Development Manager Scopely 🇪🇸 Senior Software Engineer Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇪🇸 Full-Stack Developer, Creator Platform Supercell 🇫🇮 Senior Game Programmer, Hay Day Supercell 🇫🇮 Development Director Playrix 🇲🇪 🇨🇾 🇵🇱 🇷🇸 Director of Engineering Playrix 🇲🇪 🇵🇱 🇨🇾 🇷🇸 🇪🇺 Technical Director Playrix 🇲🇪 🇨🇾 🇷🇸 🇪🇺 🇵🇱 Senior Engineering Manager Playrix 🇨🇾 🇵🇱 🇲🇪 🇪🇺 Lead Unity Software Engineer (Gameplay) Playrix 🇪🇸 🇲🇪 🇹🇷 🇱🇹 🇪🇺 🇮🇱 🇨🇾 🇷🇸 🇬🇪 Mobile Game Engineer Zynga 🇹🇷 Engineering Manager 1 Zynga 🇮🇳 Gameplay Engineer 2 Zynga 🇮🇳 Senior Software Engineer 1 Zynga 🇮🇳 Principal Software Engineer – Developer Services, ZMGT Zynga […]

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