Unity Report 2025: "Those who buy are more likely to repurchase, so drive those initial conversions!" 😠 ⚠️ 𝗪𝗔𝗜𝗧 𝗔 𝗠𝗜𝗡𝗨𝗧𝗘 ⚠️ 😠 This argument has been a subtle pet peeve of mine for years.⚠️ Disclaimer: I acknowledge that the world faces larger problems than arguments about correlation vs. causation and IAP purchase behavior. 😅YES, the 2% of people who buy are most likely the type of people who will buy again, vs the 98% of players who don't spend. 🙄This is not the same as saying:"If you can coax Bob into making an initial purchase, this further inclines Bob to make a second purchase."𝘊𝘰𝘳𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘯𝘰𝘵 𝘤𝘢𝘶𝘴𝘢𝘵𝘪𝘰𝘯.Except when it is... In this case, the casual relationship here 𝗺𝗶𝗴𝗵𝘁 exist. It might even feel intuitive that it should.👆 But, over the past 4 years we have run hundreds of split […]