Türkiye Game Market Report 2024 contains detailed information about the gaming industry in our country and the players who are an indispensable part of this industry. Every year, we hope that our report will be a guide that provides valuable information to our country's gaming ecosystem, those who want to be involved in this world, and everyone interested in gaming.
Making your first mobile game is an emotional journey, but holding onto a game that isn’t making money for too long can be a big mistake. Many indie developers hope that one more update might just fix things, but the reality is different. In 2025, the mobile gaming market will be tough, and only a few titles will succeed. With AppMagic’s Success Meter, we can see how many games make good revenue. In our example, we set the benchmark at $100K in-app revenue per month. The data shows that in most casual game genres, only no more than 1% of games reach this level, meaning thousands of titles fail every year. The same holds for Hybridcasual and Hypercasual. Even with a lower benchmark of 100K installs per month, 5% of games at most manage to reach it. This guide will help you […]
🔴 Here's my take on what 700+ mobile marketers revealed in the latest industry survey from Liftoff Mobile: Source 📱 The big trend? Diversification.56% are working with MORE partners in 2024 (up from 42% last year)But here's where it gets interesting...Traditional paid channels aren't enough anymore:62% use organic social/viral (easy to talk, hard to walk the talk)51% leverage influencers 29% focus on community buildingAnd AI?34% see biggest benefits in creative production20% in creative optimization💰 Where's the money going in 2025?Ad networks: 41% (↑ from 36%) - Maybe, all meant Applovin. Self-attributing networks: 36%DSPs: 14%The message is clear: successful mobile marketers are expanding beyond traditional UA channels.
The Turkish gaming industry has emerged as a global force, particularly in mobile gaming. With Istanbul ranking as the second-largest gaming hub in Europe, following London, the region has demonstrated rapid growth, a strong investment climate, and a thriving startup culture. This article dives into the factors driving Turkey's mobile gaming success, key acquisitions, and what’s next for this booming industry. Published by Invest in Türkiye A Thriving Hub for Mobile Gaming Over the past decade, Turkey has evolved into a key mobile gaming market, attracting both local and international investors. The country has produced major success stories, including Peak Games (acquired by Zynga for $1.8 billion), Gram Games, and Rollic, which have set the stage for a new generation of game developers. Hyper-casual and hybrid-casual games have flourished, with Turkish studios leveraging efficient production cycles and data-driven decision-making to […]
11 tips for Killer UA operations (Q1 2025) That’s it, 𝗻𝗼 𝗕𝗦 & 𝗯𝗿𝘂𝘁𝗮𝗹𝗹𝘆 𝗵𝗼𝗻𝗲𝘀𝘁! No fluff intro, straight to the point. Here we go again! The previous UA killer articles were super successful, so I started writing a UA killer tips segment. I will keep sharing these tips; don’t worry. Keep reading the tips to improve your UA. Simple, practical & efficient! That’s it, no bullshit & brutally honest! No fluff intro, straight to the point. 1. Creative KPIs & custom columns on Meta This is more advanced stuff, so people who are new to Meta ads might not get it, but… …these are some metrics you need to keep an eye on when testing videos: We have hook rate, hold rate and engagement score. You need to watch these when checking your creative performance. Important thing is, there […]
In recent years, there have been many changes within the iOS ecosystem (both on gaming and non-gaming side). As my report about iOS from 2024 got pretty good attention, I decided to refresh it for new data. I hope it will be useful :). ▪️ What does the current iOS ecosystem look like? ▪️ iPhone vs iPad performance ▪️ In which countries does iOS have a strong presence, and where is it less dominant? ▪️ How does iOS perform across different mobile gaming and non-gaming genres?All details about iOS in 2022-2024 you can find in my report 📕 📕 📕 - more than 60 pages with different data analyses, data points around iPhone/iPad, iOS in mobile gaming, iOS in non-gaming apps (from various data sources).#ios #mobilegaming #mobileapps #mobilegames #iphone #ipad
Checked GameAnalytics' Report? The report is based on data from 11,600 gaming applications across 9 regions on 2 platforms (iOS & Android) in 16 different genres. The MAU of all projects used for the report exceeds 1.48 billion. Retention Benchmarks ❗️The report uses classic, not Rolling Retention. By the end of 2024, the average D1 Retention for the top 25% of games ranges from 26.48% to 27.69%. This is worse than the 2023 results (28-29%). For the least successful 25% of projects, D1 Retention is at 10-11.5%. On iOS, the top 25% of projects have a higher average D1 Retention - 31-33% compared to 25-27% on Android. The median D7 Retention across all projects ranges from 3.42% to 3.94%. This is, again, lower than the 2023 results (4-5%). For the top 25% of projects, this indicator is at 7-8%, while […]
The mobile gaming market is returning to a state of cautious optimism. Here are 7 interesting data points from Apptica’s State of the Market report I took myself: 1. The YoY trend indicates positive dynamics in downloads +8.7% and revenue + 9.62% across both apps and games.2. Android gaming market showed a downward trend (-1.44%) with total revenue exceeding $15.66B. Gaming outperformed Applications by more than 1.7x in the revenue scope.3. As for the revenue, iOS gaming market grew by 5.55% and accumulated >$25.29B. It's worth noting that Apple users spent more on applications than on games (unlike in Google Play).4. RPG is the biggest sub-category both on iOS and Android by revenue, while it also faced the biggest decline between 2023 and 2024. 5. Video stands for 85% of number of creatives compared to only 3.36% for playables and […]
Source: AAA Agency Is the gaming industry bouncing back after recent declines? Is mobile gaming overtaking other formats? How are the PC and console doing? Is indie gaming on the rise? What’s the future of game development in 2025? How are platforms evolving for influencer marketing? What were the standout gaming campaigns of 2024? Long-term vs. short-term — which works best and when? What influencer trends and challenges should you watch for in 2025? State of Gaming & Influencer Marketing report answers all these questions and beyond, exploring the pulse of two powerhouse industries: video games and influencer marketing. The report is based on data from leading analytics platforms, industry summaries, and expert insights. This AAA Agency report aims to overview the gaming & influencer marketing landscape throughout 2024 & ponder what to expect from 2025. We’ve gathered data from trusted […]
Source: Applovin x Adjust If 2024 was the year of experimentation, 2025 is the year of scaling. App Marketers & Devs spent the past year testing new Tech, adapting to changes in user behaviors, and preparing for regulatory changes and platform updates. This year we’ll see mobile app companies leverage what they’ve learned to drive sustainable growth at scale. As people’s lives become more mobile-centric, with consumers spending an average of five hours a day on their devices and engaging with 26 apps each month, the opportunity to reach consumers is ripe for both app marketers and direct-to-consumer (DTC) brands. In addition, in-app spending increased by 15.7% year over year, signaling strong industry momentum – and consumers’ confidence in completing mobile purchases. As more companies embrace mobile’s potential, marketers are future-proofing their practices, incorporating AI into their advertising workflows, extending […]
Embracer Group just released their Q3 numbers per their earnings call yesterday and the company is seeing a 30% drop on the Swedish Stock exchange. Key highlights from the earnings call:• Net Sales: The company reported net sales of SEK 7.4 billion for the quarter, reflecting a 7% organic growth.• Adjusted EBIT: Adjusted EBIT amounted to SEK 1,175 million, slightly below the previous year’s SEK 1,318 million but above management expectations.• Sale of Easybrain: Embracer Group announced the sale of Easybrain to Miniclip for $1.2 billion (USD), with the transaction expected to close any time now.• Strategic Focus: The sale of Easybrain aligns with Embracer’s strategy to streamline operations and focus on core assets. However, they saw just a 2% increase on mobile and a 23% drop on PCC revenues so I am not sure how this will effect them […]
Global ad spend surpassed the trillion-dollar mark for the first time ever in 2024, thanks to a 10.5% growth rate, according to WARC. That’s both the strongest growth in 6 years and the largest increase in absolute dollar value ever — $104B in incremental advertising spend worldwide — if we disregard the 2021 post-Covid recovery. So yeah: marketers are competing in a super-heated ecosystem. And just to turn up that thermostat even more, Q4 was the hottest part of the hottest year on record, with 30% of the year’s ad spend: a staggering $324 billion. But we know that a good chunk of that holiday quarter spending is not traditional user acquisition. It’s retail and shopping: gifts and personal indulgences. User acquisition is a little different: it tends to be smarter spend. And that means many mobile growth experts spend in Q2 and […]
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