Game Shop best practices in Dice Dreams from SuperPlay

Game Shop best practices in Dice Dreams As I'm writing the book on Game Shops in f2p mobile games, I check many top games for best practices. And for bad ones, too.Let's see, show many of them are presented in Dice Dreams' game shop:✅ General list, divided into sections. No tabs or bookmarks. You have to scroll it all through.✅ Top section is for bundles and offers. They are the first thing you will see there, no chance to miss.✅ Labels, such as Best Value or Most Popular. The first one motivates shifting towards higher check by using common sense. The second one is tapping into community driven decisions ("so should I").✅ Resource panel on top. You will always know how much you have, so you spend carefully.✅ Both resource sections contain 6 packs, with the same price points. Familiar […]

Michael Khripin June 6

Highlights

Meta with AI: Fully Automated Ad Creation by 2026

Meta plans to let advertisers fully create and target campaigns using AI tools by the end of next year. Shall challenge traditional advertising and media agencies. The new AI tools in development would allow brands to simply upload a product image and define their marketing budget. From there, Meta’s system would generate the entire ad, complete with visuals, video, text, and automatically target it to the right users across Facebook and Instagram, factoring in elements like Geolocation & User Behavior. While Meta already offers AI-powered tools to help brands modify ads before launch, the upcoming features represent a more significant shift. They could bypass the need for external ad agencies by automating creative, planning, and media buying processes, opening the door for smaller advertisers with limited budgets. The news had an immediate market impact on shares of major ad firms. […]

Gamigion June 5

Highlights

Apple Fails to Stop App Store Reforms in Epic Games Case

Apple has lost its attempt to delay court-ordered reforms to its App Store, following a ruling from the 9th U.S. Circuit Court of Appeals. The court denied Apple’s request to pause key provisions of a federal judge’s decision that compels the tech giant to open its App Store to more competition, part of a long-running antitrust case filed by Fortnite developer Epic Games. Highlights? Court Rejects: The appeals court upheld U.S. District Judge Yvonne Gonzalez Rogers' April ruling, which found Apple in contempt for evading an earlier injunction. Reforms Ordered: Apple must halt practices such as its 27% fee on external app purchases and allow developers to link to outside payment methods freely. Epic Celebrates Ruling: Epic CEO Tim Sweeney declared the decision as the end of the "Apple tax" in a post on X. Apple’s Response: The company expressed […]

Gamigion June 5

Highlights

Layoffs Again? First Wooga, now Playtika

Playtika lays off staff following Wooga’s recent job cuts. Up to 160 jobs cut on Best Fiends and Redecor teams. Shortly after Wooga’s 50 layoffs, Playtika has reportedly let go of a number of employees, mainly from its Best Fiends and Redecor teams, according to PocketGamer.biz. Multiple current and former team members took to social media to share news of the layoffs. PocketGamer.biz identified around 20 affected individuals now seeking new opportunities via LinkedIn. The roles impacted span various departments, including QA, engineering, team leadership, talent acquisition, art, and development. Some of those affected had only recently joined the company this year. The total number of layoffs has not been confirmed, and Playtika has declined to comment. Data? Player spending in Best Fiends has been steadily declining for several years. Meanwhile, Redecor's revenue has also dropped, leveling out over the […]

Gamigion June 5

Analysis

Mediations in 2025: 9 facts out there.

Back in March 2022, I wrote an article titled "RIP MoPub - MAX vs ironSource is on," which tackled 10 key questions for publishers deciding between mediation platforms. At the time, MAX and LevelPlay (then ironSource) were neck and neck - each offering a solid, competitive product with unique strengths and weaknesses. Fast forward to May 2025, and the mediation landscape has seen significant shifts. MAX now appears to be dominating the space, while LevelPlay - once a clear contender - seems to be falling behind. Conversations with peers, combined with industry chatter and online sentiment, all reinforce this impression. But what’s the real story? Who truly holds the market today? How do the major mediation platforms measure up? And what does the future hold? Let’s dig into the facts. Methodology To gain a clearer picture of the current mediation […]

Božo Janković June 4

Highlights

Design Discipline: The Difference Between Shipping and Sinking

The mistake every game studio keeps making: stop jizzing the game design! Game studios often sabotage their projects by endlessly iterating on minor features while ignoring foundational flaws. In today's essay, I explore why design discipline is critical for shipping successful games. Key insights include: How lack of discipline leads to project failures. Three essential pillars to foster effective design discipline. Practical strategies to prioritize wisely and ship faster. Why perfection can be your biggest enemy in game development. The Rise, the Fall, and the Rise Again of Mobile 4X games: AppMagic Data Singular recently released its Q2 Quarterly Trends report. A few data highlights from that report. Global ad spend is up: Tale of Two Platforms: Android dominates installs, and iOS dominates revenue. Major gap in global CPI with USA leading the way: CPI by game genre: There's a […]

Joseph Kim June 4

Analysis

The Rise of the Financial Kingmakers: Private Equity’s $21B+ Bet on Gaming

Written by our Partner, InvestGame. In under a decade, private equity has transitioned from cautious spectator to one of the major industry dealmakers, deploying over $21B across 68 deals since 2018. This notable shift—from holding just 10% of the deal count to commanding a significant 30% share of mid-to-large cap gaming M&A—underscores PE’s escalating confidence and decisive role in shaping gaming’s landscape. Post-pandemic market dynamics catalyzed heightened institutional investment activity, exemplified by headline-grabbing transactions like Savvy Games Group’s $4.9B purchase of Scopely, EQT’s $2.8B public takeover of Keywords Studios, CVC’s $1.3B secondary for Dream Games, and the second PE-to-PE turnover of Jagex at $1.1B. Private equity firms are now playing big—but what has triggered this transformation? This analysis sheds light on the strategic catalysts behind private equity’s rapid ascent in gaming, highlights key investment strategies underpinning this surge, and provides […]

Gamigion June 4

Journal

Top 10 Puzzle Subgenres in 2025

Welcome to our new series where we break down big genres to spotlight rising subgenres and standout games developers should keep an eye on 😉We’re kicking off with Puzzle — one of the loudest genres lately. So far in 2025, it has generated $4B in IAP revenue, growing 15% year-on-year (YoY) 🚀Match-3 remains the dominant subgenre, bringing in 58% of Puzzle revenue, up 9% YoY. It’s driven by well-known Royal Match and Candy Crush 👑 Merge follows with 18% of Puzzle revenue, showing impressive 64% YoY growth. The subgenre thrives on Merge-2 titles with complex meta layers like Gossip Harbor, Travel Town, and Seaside Escape 🔥 Two smaller subgenres worth watching due to their fast growth are Block Puzzle (12x YoY) and Sort Puzzle (1.2x YoY). Block Puzzle’s rise is largely driven by Block Blast!, while the Sort Puzzle space […]

Andrei Zubov June 4

Journal

How I learned to use LiveOps events for play testing new features

It all started with a big gameplay misbalance.Back then at Nexters, we were developing the new game mode, called Brawls. The feature team was responsible for that, and in LiveOps team we were keeping an eye on them. The idea was to create modifiers for the regular arena mode, so player would build their hero teams according to some custom rules. Like 5 clones of one hero. Or one particular hero to use mandatory. Or use only female characters.When they were ready, we discussed the risks and decided to launch it first as a time-limited event, not the full scale feature release.And boy we were right!We’ve made 3-days event out of it, and when players saw it, they got so excited that they completed the whole event in 15 minutes.We were shocked. The event stayed there for two more days, […]

Michael Khripin June 4

Journal

Puzzle game market is finally started to change things.

Puzzle game market is finally started to change things. Here are 7 games got caught our attention: New mechanics like screw are back on the menu,Saturated tetris board looks keeps CPI high..New "casual" gameplay attempts,Grinding and ASMR are still strong catches,Finally, long-complex but easy levels.Take a look start iterating these ideas.Mobile games are complex things but,New hits wont come out of thin air:They're all iterated existing ideas.Your "hit", could be here.Watch carefully.

Gökhan Üzmez June 4

Highlights

Kohort Raises New Funding to Expand Beyond Mobile

Predictive analytics platform Kohort has secured fresh funding to accelerate its expansion beyond mobile and into new verticals. While the investment amount remains undisclosed, the capital will be used to advance Kohort’s platform and scale operations globally. Powered by machine learning, Kohort’s platform forecasts future revenue and user growth for digital services, offering actionable insights for executives, marketers, and investors. The funding round was led by The Raine Group, with continued backing from Eurazeo, AlbionVC, and Triple Point Ventures, and new participation from Velocity Capital and Portfolio Ventures. As part of the deal, Kohort has entered a strategic partnership with Raine, allowing the investment firm to leverage Kohort’s tech for client and portfolio advisory, especially in user acquisition-heavy sectors like mobile gaming. “We’re excited to deepen our presence globally and become the go-to predictive analytics partner for both game developers […]

Gamigion June 4

Highlights

Siyata to Enter $126B Mobile Gaming Market via Core Gaming Merger

Telecom Meets Gaming: Siyata’s Bold Entry into the $126B Market. Siyata Mobile, a cellular communications provider, is finalizing a $160 million reverse merger with game developer Core Gaming. This move will transition Siyata into the $126 billion mobile gaming sector, with Core Gaming’s shareholders potentially acquiring up to 90% ownership in the newly merged company. Siyata’s existing shareholders are assured a minimum 10% stake, possibly through a special stock dividend. Core Gaming CEO Aitan Zacharin will lead the combined company, aiming for $100 million in revenue and profitability by 2025. Siyata’s Push-to-Talk division will remain operational as a subsidiary under Marc Seelenfreund. As detailed in Siyata’s SEC filing, the deal will be completed remotely within three business days of meeting the conditions outlined in Article VI, unless both parties decide otherwise. No public notice is required for the closing, and […]

Gamigion June 4

Journal

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