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Jobs in Mobile Gaming: April’12 Week

🎨 710 Jobs in Mobile Gaming » 5-12 April 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Analytics Engineer Scopely 🇪🇸 Unity Client Engineer - Scopely 🇪🇸 ESports Tech Engineer Supercell 🇫🇮 Senior Software Engineer I Zynga 🇮🇳 Senior Manager, Engineering Zynga 🇮🇳 Senior Software Engineer- Website Development Zynga 🇮🇳 Senior Software Engineer (Client) - Words With Friends Zynga 🇨🇦 Senior Software Engineer (Client) - Wizard of Oz Slots Zynga 🇺🇸 Gameplay Technical Director - Echtra Games Zynga 🇨🇦 C# Client developer Playtika 🇵🇱 Senior C# Developer/ Tech Lead Playtika 🇷🇴 Unity Technical Lead Playtika 🇵🇱 Unity Senior Expert Playtika 🇵🇱 Technical Support Engineer (Tier 3) Moon Active 🇮🇱 Corporate Development Manager Moon Active 🇮🇱 Software Engineer (New Grad) Dream Games 🇹🇷 Senior Game Developer Spyke Games […]

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$3M Raised: Storycraft’s AI Game, Turning Gamers into Storytellers

Storycraft — the AI-powered game platform where players create, explore, and share their own interactive story worlds — has raised a $3 million seed round. The funding for the Montreal-based startup will accelerate the global multiplatform launch of Storycraft’s multiplayer mobile game built on Google Cloud, which combines AI creative tools, online community, and social storytelling in never before seen ways. Khosla Ventures led the round, which follows an earlier $2 million pre-seed round led by London Venture Partners and Signalfire. Storycraft was cofounded by Andy Mauro. He’s a longtime applied AI innovator behind Nuance’s Nina, the world’s first enterprise mobile voice assistant, and Automat, the leading product recommendation chatbot (acquired in 2021). https://www.youtube.com/watch?v=bzlDJaJazMI&t=8s&ab_channel=GamesBeat Storycraft creations With Storycraft, Mauro wants to create the Minecraft of storytelling—a place where anyone with a story to tell, not just game designers, can turn their […]

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Mika Games Invests $2M in the Future of Tower Defense

Mika Games Invests $2 Million in Hybrid-Casual Game Set to Surpass Plants vs. Zombies A new challenger has entered the arena, and it's gunning for Plants vs. Zombies' crown. Mika Games, the ambitious gaming fund founded by Wargaming co-founder Nick Katselapov, just dropped $2 million into Agonalea Games, the Buenos Aires-based studio behind Punko.io — a hybrid-casual tower defense title with mid-core depth and mobile market bite. Why? Forget the watered-down reboots. Punko.io hits different. It blends the strategic soul of Clash Royale, the addictive thrill of Archero, and the nostalgic charm of classic Flash games — all while dodging the hyper-casual traps of cheap gimmicks and over-monetization. RPG-style item management, slick design, and a progression loop that actually respects the player? That’s the formula Agonalea is perfecting. Founded by industry veterans Pedro Aira (ex-Sensor Tower) and Vanina Fregoti (ex-Pixowl), […]

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Supercent’s Meteoric Rise on the Hybrid Casual Gaming Scene

Three takeaways from Supercent's international expansion We’ve covered Supercent’s meteoric rise on the Hybrid casual gaming scene on 2.5 gamers in an episode. Their flagship titles Outlets Rush and Pizza Ready are Hybrid-casual gold, generating 70% of their revenue from ads and 30% from IAPs. Both games boast about 8 million active users daily, depending on the day. Someone told me that it was founded as a 111% subsidiary to focus on hypercasual games, but they pivoted and now are one of the leading hybrid casual studios in the world. These two games generate about $7-12m monthly in revenue, and what’s even more impressive is that the games’ user bases have been holding steady since March 2024. So what’s behind these two titles: crazy growth and staying power? Game Itteration Supercent doesn't constantly try to reinvent the wheel. Instead, it […]

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How to Create the MONOPOLY GO! Effect

Monopoly Go’s economy design makes social casino accessible. The roll-move-resolve loop is more approachable on a board than on a slots reel, so the game can create a real sense of tension (the board piece will sometimes enter bullet time before landing on a tile). Another achievement is the game’s events, which cut to the core of the design. Recurring events are a key source of how the game creates “runs” by stringing together level climbing in different, interconnected progression centres. While Monopoly Go certainly wasn’t the first to invent “move around board, trigger events”, it’s undoubtedly popularized it. It’s starting to appear as its own genre, and even morphing into Archero 2 mini-games. Excel Sheet here. The events “tickle” the mind by creating cascading effects where multiple reward centres trigger, in some time interconnected ways. The economy is of […]

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Netflix Just Dropped a Black Mirror Mobile Game

Welcome to Black Mirror: Thronglets, the brand-new mobile game launching alongside the latest season of Black Mirror on Netflix. Inspired by the episode Plaything, this isn’t your average nostalgia trip. It’s a dark dive into digital affection, emotional manipulation, and what happens when your virtual pet wants something more than just snacks. Seen the episode? You already know the vibe.Haven’t yet? Sad. https://www.youtube.com/watch?v=sJ7tXCvTfWE&ab_channel=NetflixGames Inside The Glitchy Heart Of Thronglets When Andrea Jacobson pitched the idea of turning Plaything’s fictional game into reality, we were all in. Who could resist a project that turns childhood comfort into high-tech dread? Thronglets starts out sweet. It’s cute. Quirky. Even lovable.Then it gets curious.+ Gets clingy. A Story You Don’t Just Watch, You Play This isn’t a promo. It’s a full-blown narrative extension. Netflix is pushing the boundaries of storytelling, letting you step inside […]

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Gaming M&A to $6.6B in Q1 2025: Scopely’s $3.5B Power Move

Aream & Co. Quarterly Gaming Report here. M&A activity surged to $6.6 billion in Q1 2025 — the highest in two years — more than doubling the $3.2B from Q1 2024. Leading the charge? Scopely’s massive $3.5 billion takeover of Niantic’s licensed games business — think Pokémon Go, Monster Hunter Now, Pikmin Bloom. That one deal alone carried the quarter, propelling M&A past even pre-pandemic highs. Without it, numbers would’ve slightly dipped year-over-year. Mobile gaming dominated, as usual, driving most of the quarter’s value. Private consolidators stayed aggressive despite financing hurdles, reshuffling portfolios, and hunting for opportunity. Miniclip followed close behind with a $1.2B acquisition of puzzle giant Easybrain The momentum didn’t stop at M&A: Mobile saw modest growth, with Asian studios like Habby, Dream Games, and Florere leading the U.S. market surge. On PC, Steam hit a record concurrent […]

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More Installs, Zero Cost: Cross-Promote in Applovin MAX with Google Ad Manager

Over the past few months, I’ve noticed growing interest from teams trying to run house ads, often to support new launches, bring life back to older titles, or just reduce churn to other games. The challenge is, Applovin MAX quietly removed its direct sold campaigns feature in early 2025, which used to be the standard way to handle this. So I spent some time figuring out how to make cross-promotion work using MAX + Google Ad Manager, and wrote this to help others avoid the same trial-and-error. If you're looking to scale installs across your portfolio without touching your UA budget and without hurting monetization, this setup can really help. Cherry on top? Monetization might actually improve when cross-promotion is added strategically. Let’s take a look at how to set it up. What Is It, Exactly? Cross-promotion is simple at […]

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Mobile Game Market Research: What Everyone Gets Wrong

Most studios say they’ve “done market research” before greenlighting a new game. But more often than not, what they actually did was check the top charts, scroll through a few competitors, and call it a day. The result? Missed opportunities, misaligned concepts, and wasted dev time. If you’re serious about building a successful mobile game—especially in the free-to-play space—you need to go deeper. Here’s what most teams get wrong about market research, and how to fix it. Start With Reality, Not Charts Before looking outward, start inward: What is your company’s vision? What are your team’s actual strengths? (Genre mastery matters.) What is your timeline and resource allocation? This context is essential. There’s no point identifying a billion-dollar opportunity in hardcore strategy if your team excels in casual puzzle and has 9 months of runway. Market research should align with what […]

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Gaming Under Fire: China vs. Tariffs

This topic is on fire. Covered by our dear friend, Zach. *Spoiler Alert: No, but we are all under uncertainty. As the latest round of U.S. tariffs on Chinese goods grabs headlines, it’s natural to wonder: Is China’s dominance in the global gaming market under threat? For now, the answer is no, but the landscape is shifting, and the ripple effects are worth watching closely. China & Europe Hit Back as U.S. Tariffs Kick In 🚨 Update: Tariff War Intensifies On Wednesday, China raised its retaliatory tariffs to 84%, with Trump firing back by immediately increasing U.S. tariffs on Chinese goods to a staggering 125%. While mobile games remain untouched, the message is loud and clear: this is no longer just a trade dispute, it’s a full-blown standoff. If geopolitical tensions continue, we may see actions beyond tariffs, such as […]

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Rip and Tear: Job Hunting in Gaming’s Hunger Games Era

I have a high degree of impostor syndrome going into this. 😅 I feel that these kinds of articles are usually written by big names in the gaming industry who have the power to shake things up and draw attention to glaring issues. However, I'll bite the bullet!  Today, you won't read the story of a gaming industry veteran, ex-Blizzard, ex-Riot, etc., but rather one of a  “more average Joe”. Or Paul. But a Paul who is passionate about gaming and the industry of creating games. My higher education is in management and marketing, but my chosen path is that of a Product Manager for digital apps. Including free-to-play mobile games. I worked for around 15 years as a PM so far, 5 of which are in the gaming industry.  I came to the gaming industry from classifieds/e-commerce and was […]

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Mobile Gaming Today: April’9 Week

Hey Fam, I’m pretty curious if Trump’s new +104% tariffs on China will affect mobile gaming. Lmk how you feel about that ¯\_(ツ)_/¯ And - Lezgo! 👇🏻 👌🏻 Top Gaming Content » Why Now Is the Worst Time to Launch a Match-3? 🧩 Match-3 is still a $5B beast, dominating Puzzle Game revenue, but breaking in is brutal. No Western Match-3 title has hit $100M since Royal Match (2020), unlike the 2013–2017 boom. It’s saturated with UA hurdles and content-rich giants guarding the gates. The smarter move? Start with adjacent hits, Tile Match, Sort, Match-3D. These rising subgenres offer room to build your puzzle chops, monetization muscle, and LiveOps flow, without getting crushed. Think Spyke Games: smaller wins today, bigger Match-3 ambitions tomorrow. In this red ocean, scaling sideways might be the only way up. 🍕 Game of the Week: […]

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