Word Games are a massive part of the mobile gaming ecosystem.

Word Games are a massive part of the mobile gaming ecosystem. 1.09% of Google’s, 1.42% of Meta’s, and 2.61% of Applovin’s overall USA Impressions are served through Applovin’s Wordscapes. Words of Wonder by Fugo Games boasts a daily active user base of 3.1 million users. These two titles have been dominating the Word category since 2023. Their reign may be coming to an end, challenged by Word Search Explorer, by Playsimple Games. Word games tend to follow one of two monetization playbooks: the hybrid approach pursued by Wordscapes, which blends ads (IAA) and in-app purchases (IAPs). Or the ad-heavy model championed by Words of Wonder. Based on public data and estimated ad revenue, Wordscapes likely generates 55% of its $226,000 daily revenue from ads, while Words of Wonder relies almost entirely on ads, accounting for 90% of its approximately $100,000 […]

Felix Braberg April 25

Highlights

Blocking App Store Competition: EU Hits Apple With $570M Fine

Apple’s $570M Reality Check Here Apple just got a €500 million wake-up call from the EU for violating the Digital Markets Act (DMA). At the heart of it? Anti-steering practices. The tech titan blocked developers from guiding users to better deals outside the App Store, breaking the DMA’s rulebook on fair play and consumer choice. Despite attempts to dodge the rules with workaround terms, Apple still took a cut, even when developers linked to external stores. Now, the EU demands a full stop: remove all restrictions and don’t even think about repeating the stunt. Apple has 60 days to clean up or face rolling penalties. Epic Weighs In Epic Games cheered the ruling, urging other global regulators—from the UK to Brazil—to follow suit. They say it’s time to break Apple’s grip on digital markets and restore real choice and innovation. […]

Gamigion April 24

Highlights

HOGO Games Secures Investment at $5M Valuation

One of Turkey’s rising stars in the gaming world, HOGO Games, just announced a new investment round led by Red Axe Games and a group of angel investors, all at a $5 million valuation. Founded in December 2022 at the Bilişim Vadisi Gebze Campus, HOGO is a lean team of 11 developers creating both mobile and PC games. Their mobile titles are already live on Google Play and the App Store, and they’ve also released two PC games to date. Their debut title, Rock Star Life Simulator, made headlines as the first AI-driven game approved by Steam. Both PC games performed exceptionally well, ranking in the top 5% globally on Steam in terms of sales and revenue. Currently, HOGO is working on two new PC titles as they continue to scale. Speaking about the investment, Ahmet Çetinli, Founder and CEO […]

Gamigion April 24

Analysis

Solitaire BOOM! Candy Crush and Disney Solitaires

Old Genre, New Momentum Solitaire isn’t a new genre — in fact, it’s one of the oldest and most familiar in mobile gaming. But recently, the genre seems to be gaining new momentum. It’s not often that 2 major studios release Solitaire games almost back-to-back, but that’s exactly what happened with Candy Crush Solitaire and Disney Solitaire. Both come from strong brands. Both use the familiar Tri-Peaks formula. But once you dive in, the experiences feel very different. In this article, I’ll break down the Core Gameplay, standout Features, Live Ops, Monetization, and the subtle tricks that make each game tick. And yes - I’ve played and paid them both ... a lot ;) Let’s deconstruct. Core Game Loop Both Solitaire titles are built around the classic Tri-Peaks Core Mechanic — a proven formula that’s been successful for years. Naturally, […]

Olha Semykina April 23

Highlights

Top 10 Hybridcasual Games in Q1 2025: The Great Puzzle Takeover

The Great Genre Shift: from Hyper to Hybrid Last year was all about embracing Hybridcasual and adding depth to Hypercasual. Both large publishers and small studios took the simple, catchy cores of Hypercasual games and layered them with Casual features, adding boosters, meta systems, and more refined monetization. We covered this shift in detail in our Casual Games Report 2024! This wave of change also led us to adjust our own approach. As developers enhanced their UA with LiveOps and monetization upgrades, we realized it was time to level up our reporting, too, which is why our quarterly Hypercasual Games reports are going Hybridcasual! IAP growth of the Hypercasual market If you’re familiar with our navigation system (and if not, just have a quick look here), you might be wondering how we analyzed the Hybridcasual segment if there’s no dedicated tag for […]

Andrei Zubov April 23

Highlights

Mobile Gaming Today: April’22 Week

Ciao Fam, Heading to HGC Berlin soon. Hit me up if around 🕺🏻 👌🏻 Top Gaming Content » Royal Kingdom’s Hollywood Power Play: Last Hurrah or Royal Rebirth? Launching a new Match-3 game in today’s mobile market is like trying to sell umbrellas in the Sahara. Saturation, soaring CPIs, and razor-thin differentiation margins make even the most technically sound games struggle to scale. When Dream Games soft-launched Royal Kingdom two years ago, they entered this same storm, which quickly showed itself. After years of pivots and a rocky soft launch, Royal Kingdom is back. This time with what may be mobile gaming’s priciest celebrity campaign, starring LeBron James, Jimmy Fallon & Shakira. Dream Games’ high-stakes play has reignited speculation: is this a desperate revival, or the launchpad for a broader Royal IP? Now, nearly a clone of Royal Match, Dream’s […]

Ömer Yakabagi April 22

Analysis

What’s Wrong with Gin Rummy Stars from BeachBum?

Want to know what’s wrong with Gin Rummy Stars from Beach Bum? I’ve been playing this game for a very long time, and I have two major things I don’t love about it. But first of all, I want to be clear — the game’s great. The LiveOps schedule is fully packed, all the features are in place, and the core mechanic is very engaging. But sometimes, it feels like they either don’t care, or just know nothing about me as a player. The game could definitely benefit from some personalized approach. So here are the two examples I want to discuss: 1. “No Ads” Purchase From the first session, they highlight everywhere that the first purchase will grant No Ads — so I won’t see those damn interstitials anymore. I love that. This is my top personal monetization driver in any […]

Michael Khripin April 21

Analysis

Royal Kingdom’s Hollywood Power Play: Last Hurrah or Royal Rebirth?

Launching a new Match-3 game in today’s mobile market is like trying to sell umbrellas in the Sahara as we discussed in a recent article. Saturation, soaring CPIs, and razor-thin differentiation margins make even the most technically sound games struggle to scale. When Dream Games soft launched Royal Kingdom two years ago, they entered this same storm, which quickly showed itself. The game was anything but static. It went through long stretches of silence (including a six-month update drought), only to emerge with radical changes, including a full hard reset over a year into its soft launch. But if the product evolution wasn’t enough of a rollercoaster, Dream just took things to a whole new altitude. In what may be the boldest marketing swing the mobile gaming industry has ever seen, Royal Kingdom has gone full celebrity mode. LeBron James, […]

Ahmetcan Demirel April 21

Highlights

How to Model Extraction Economies

Check this out! The answer to extraction shooters lies in system design. By creating a model, we can derive implications that help guide key design decisions and frame challenges in a quantifiable way. A model also lays plain some of the variables that shape the experience of extractions. There’s a reason Marathon’s design director mentioned a target survival rate of 50% (the percentage of players who successfully extract). This single variable has enormous implications for how players experience progression. Hint: it’s the casino dummy. Similar to social casino, the genre creates “runs” where players can extract wealth or resources. Each successful run means more wealth and greater stakes. And like social casino, the genre has developed player “hedges” but turned them into progression vectors. For instance, players can ‘stash’ income or utilize ‘insurance’ slots, which enable them to protect specific […]

Phillip Black April 21

Highlights

Disney Solitaire: A Promising Start to Something Bigger

A Cozy Classic Gets the Disney Treatment Let’s be honest—most solitaire games are fine. Some are fun. But Disney Solitaire? It’s something else. SuperPlay teamed up with Disney ( help from Playtika ofc. ) to launch a game that feels like flipping through a deck of nostalgia. The game dropped globally in 17th April 2025, and it’s basically what happens when TriPeaks solitaire crashes into the Disney universe and they decide to throw a party. Think: cards, characters, cozy vibes, and just enough challenge to keep things interesting. Also, full disclosure: I’m someone who absolutely loves Solitaire Grand Harvest. It’s one of my favorite games. So when I saw Disney Solitaire pop up—especially with Disney IP behind it—I was immediately curious. My hope is that with the right liveops, events, and regular updates, it can rise to that same level. And honestly? It’s off […]

Aylin YAZICI April 19

Highlights

Jobs in Mobile Gaming: April’19

🎨 1166 Jobs in Mobile Gaming » 12-19 April 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ Hottest Job of the Week - Fully Remote! Senior Mobile Growth Manager - AppAgent 🇨🇿 Founded in 2017, AppAgent is a team of 30+ Strategists, Marketers & Designers from different backgrounds - united by the same passion for Mobile Games. The agency has helped over 150 game publishers, including industry giants such as Supercell, Netflix, Metacore, and Outfit7, reach their full growth potential and unlock creativity. 💻 Dev VP, Corporate Development Scopely 🇨🇳 Engineering Manager Scopely 🇲🇽 IT Systems & Platform Engineer Scopely 🇪🇸 🇲🇽 Senior/Software Engineer Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇪🇸 Executive Producer - Scopely 🇨🇳 🇺🇸 Unity Client Engineer - Scopely 🇪🇸 Senior Director of Engineering - Unannounced […]

Gamigion April 19

Highlights

Google’s Adtech Monopoly Ruled Illegal

A federal judge just struck a seismic blow to Google’s adtech dominance. After a three-week bench trial, the court ruled that Google illegally maintained a monopoly in two vital pillars of digital advertising: publisher ad servers and ad exchanges. At the heart of the matter? Google’s AdX product and its tightly bundled relationship with DoubleClick for Publishers (DFP). Source: Inside Telecom The Plot Twist Judge Brinkema didn’t mince words. She declared Google’s conduct exclusionary—sidelining competitors, harming publishers, and ultimately shortchanging the public’s access to a competitive, open web. Google, it turns out, tied its tools not for better quality or security, but to maintain its grip on the market. The court found no valid justification for these ties—only power plays. Industry Voices Speak Out Andrew Casale, CEO of Index Exchange and one of the trial’s opening witnesses, called the verdict […]

Gamigion April 17

Highlights

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