The New Rules of the Soft Launch Game
The New Rules of the Soft Launch Game Remember when you soft-launched a mobile game to test metrics before scaling? That playbook’s evolving—and fast. Everyone knows […]
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Dream Games Powers Up With Strategic Investment From CVC
Dream Games, the mobile gaming powerhouse behind global hits Royal Match and Royal Kingdom, is leveling up. The company has announced a strategic equity partnership with […]
Star Wars Joins Monopoly Go! In New Two-Month Mobile Event
The worlds of Monopoly and Star Wars just collided in the latest Monopoly Go! update. Two-month Crossover Scopely’s hit mobile game is teaming up with Star […]
Top 10 Hybridcasual Games
TOP 10 HYBRID CASUAL# 4 WEEK, APRIL, 2025 This post is special to me. 🥰I've been following the hyper casual market closely for over five years.One […]
Meta’s Ad ROAS – 101 Guide for UA Managers
Meta’s advertising platform has introduced a new campaign optimization method called Ad ROAS (Return on Ad Spend) that specifically uses in-app ad revenue as the optimization […]
Royal Kingdom: Search Rank Defensibility
🕵️♂️ So, I had a hunch… Part of me wondered if 𝘙𝘰𝘺𝘢𝘭 𝘒𝘪𝘯𝘨𝘥𝘰𝘮 was launched (at least in part) as a search defense strategy — a […]
Singular ROI Index 2025: Incentivized Edition – Top 5 Takeaways
Singular just dropped its ROI Index for 2025. Although it doesn’t provide as much detail as the Appsflyer Performance Index, it does provide helpful insights into the significance of […]
ABI Game Studio’s Dreamy Room scaled to $100K a Day
ABI Game Studio's Dreamy Room already scaled to $100K 🤑 a day revenue, mainly through ads. This is a super unique deterministic puzzler that we haven't […]
Reusing Meta-Game Mechanics in Mobile Games
In mobile game development, innovation often gets all the spotlight. But the reality behind many long-lasting hits is actually smart reuse of proven meta systems. Today, […]
Hidden Data Patterns in Games
Why does data driven decisions scale the games? 12 most under valued game design patterns product managers often oversee. I have shipped many games, but,Publishing games […]
How to Quickly Ruin Your Ad Monetization?
How to Quickly Ruin Your Ad Monetization? Want to tank your game’s revenue and drive players insane?Follow these pro tips 👇🎯 Show an ad the moment […]
Hyper/Hybrid-Casual Puzzle had a banner Q1
Hyper/Hybrid-Casual Puzzle had a banner Q1. 🍾𝗖𝗼𝗹𝗼𝗿 𝗕𝗹𝗼𝗰𝗸 𝗝𝗮𝗺 (Rollic) and 𝗔𝗹𝗹 𝗜𝗻 𝗛𝗼𝗹𝗲 (Homa) have gone Super-Saiyan. From Feb to March, • Color Block Jam […]