Choosing the right publisher is still an important task for game studios in 2025. Here are quick tips:
I would look for the following before I start any conversation with publishers:
1- Hybrid Casual games with IAP revenue know how, 2- Amount of recent downloads on sub genres, 3- Amount of new games released.
This will kick off the conversation with their current and future strategy on games.
Also, this makes you see if your current game(s) align with what they are trying to scale.
For example:
1- If you are good with puzzles, Rollic; 2- If you make arcade idles, SayGames; 3- If you have “different” games, Voodoo; 4- If you are somewhere between, Homa;
Would be an ideal start for discussions.
Of course, you cant be sure before you talk. Big publishers always have different plans…