Take-Two CEO Strauss Zelnick: Mobile is now more than 50% of our business
- Mobile now brings over 50% of the company’s net bookings.
- The Zynga deal was a strategic move aligned with Take-Two’s long-term focus on mobile.
- Highlighting that broader distribution is beneficial, expanding into markets like India & Africa.
In a recent appearance on CNBC’s ‘Squawk Box’, Take-Two CEO Strauss Zelnick highlighted the rising significance of mobile within the company’s long-term strategy. He noted that mobile now contributes to over half of Take-Two’s net bookings.
Zelnick pointed to the Zynga acquisition—made nearly three years ago—as a key step in this direction, stating it was driven by the growing importance of mobile. “Today, mobile accounts for just over 50% of our net bookings, and it’s performing very well,” he said.
He also stressed the need for a strong mobile presence, especially given that a large share of the player base—particularly older adults and women—is deeply engaged with mobile gaming.
He also emphasized that mobile isn’t replacing console or PC gaming, but complements them. “It’s not a migration,” he explained. “These serve different needs at different times and sometimes different populations.”
Looking ahead, Zelnick pointed to infrastructure as a key enabler for mobile growth. “More distribution, better distribution is always a good thing,” he said. The Take-Two CEO said it is especially helpful outside of the US, in growing markets where they expanding their presence, citing examples such as the Middle East, India and Africa.
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