#GamingBusiness

Microsoft is pushing Copilot beyond chat and into the world of AI-driven gaming, with a strong focus on 3D experiences and possibly even mobile gaming. A new job listing suggests that Microsoft is developing advanced gaming capabilities for Copilot, seeking a senior software engineer in Beijing with expertise in 3D rendering engines like Babylon.js, three.js, and Unity—tools commonly used for browser-based and mobile games. This could hint at Microsoft’s ambition to bring AI-enhanced gaming to a wider audience, including mobile platforms. Microsoft has been laying the groundwork for this expansion. In February, it introduced Muse, an AI model trained on Ninja Theory’s Bleeding Edge, designed to understand 3D game environments, game physics, and player actions. This allows AI to dynamically generate gameplay, paving the way for interactive, AI-driven experiences. Microsoft is embedding Copilot into video games, starting with Minecraft. Last […]

For Mobile Game & HTML5 Devs, this story is a cautionary tale; success on one platform can lead to exploitation on another. VoltekPlay developed Diapers, Please! in just a week for a Game Jam, launching it as a free HTML5 game on itch.io on Feb'23. The Game, inspired by Papers, Please, challenges players to match newborns with their parents based on visual traits. Just 3 days later, an iOS game called My Baby or Not! appeared on the App Store—looking identical to Diapers, Please! The SS, Gameplay & Description were copied word-for-word: “Immerse yourself in an alternative 1920s world where a totalitarian state and impeccable bureaucracy conceal deep secrets…” VoltekPlay sounded the alarm, writing on itch.io: "It’s literally just our game, wrapped in a mobile shell—uploaded without our permission by someone who didn’t contribute at all." While Apple erased the […]

Nazara Technologies Limited (NSE: NAZARA), India’s leading Gaming & Sports media platform, has successfully sold its 94.85% stake in OpenPlay Technologies, the operator of the popular Rummy platform Classic Rummy, to Moonshine Technology, the parent company of PokerBaazi. With this acquisition, Moonshine strengthens its position in India’s booming Real Money Gaming (RMG) market, particularly in mobile gaming. By integrating OpenPlay’s Rummy platform into its ecosystem, including PokerBaazi, Moonshine is set to capitalize on the massive demand for real-money, skill-based gaming. As mobile gaming adoption continues to surge, especially in emerging markets, this acquisition positions Moonshine as a dominant force in the RMG industry. Strategic Synergies: What This Means for the Market By leveraging OpenPlay’s technology, marketing prowess, and data-driven expertise, Moonshine expects to Boost player engagement through cross-platform integration. Optimize user acquisition with shared data insights. Enhance cost efficiencies via […]

In mobile game publishing, true success isn't just about launching a great game, it's about building a lasting partnership with your publisher. The best studios go beyond expectations, creating strong relationships that lead to repeat success and bigger opportunities.📑 Build a Long-Term, Positive Relationship🔹 Be Proactive: Share progress, highlight wins, and bring fresh ideas to the table; don’t wait for your publisher to reach out.🔹 Visit Regularly: Face-to-face interactions build trust. Visiting your publisher or inviting them to your studio strengthens bonds.🔹 Stay Engaged: Attend their meetings, support other projects, and contribute to broader strategy discussions. Show you’re invested in their success too.📌 Rule #1: Proactive engagement and consistent presence build trust, which is the key to long-term success.🔢 Become Part of the Publisher’s Long-Term Vision🔹 Align Your Goals: Understand your publisher’s strategy and show how your studio fits into […]