Royal Match: How New Event Design Increased Revenue by 14.6%
๐๐จ๐ฒ๐๐ฅ ๐๐๐ญ๐๐ก ๐๐๐ฌ๐ ๐๐ญ๐ฎ๐๐ฒ: ๐๐จ๐ฐ ๐ ๐๐๐ฐ ๐๐ฏ๐๐ง๐ญ ๐๐๐ฌ๐ข๐ ๐ง ๐๐ง๐๐ซ๐๐๐ฌ๐๐ ๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐ฒ 14.6%
In May 2025, Dream Games launched a new weekend tournament in RoyalMatch, Propeller Rush. The player competes in 30-minute rounds against four opponents, aiming to create the most Propeller bonuses. The event has three stages with increasing rewards, but losing at any stage immediately ends the tournament. To advance, the player must take first place every time. This weekend’s tournament runs from Friday to Sunday.
๐๐๐ฒ ๐ ๐๐๐ญ๐ฎ๐ซ๐
The โsudden deathโ rule โ the event ends after the first loss, creating a unique sense of risk and intensity compared to traditional tournaments. โSudden deathโ elimination rule after any loss is a new feature for popular Match-3 games.
This mechanic immediately proved effective: during the first 3 days, revenue increased by 14.6% compared to the previous weekend. The tension of โone mistake and youโre outโ not only raised engagement but also drove spending from players motivated to keep competing.
Royal Match has hosted tournament events since 2021. The long-running Lightning Bolts Tournament runs MondayโThursday, lasts 1 hour, and allows cumulative progress without sudden elimination. It appeals to Achievers and Explorers who enjoy steady play and experimentation.
By contrast, the new Propeller Rush weekend event targets Competitors and Killers โ players who thrive on pressure, prestige, and the emotional intensity of high-stakes play. This archetype is more willing to spend to continue competing and secure victory.
The event design continues to evolve: rewards have been adjusted, and the third stage (Diamond Propeller Rush) was removed at the end of August 2025 to optimize balance.
What makes this approach powerful is the complementary design:
ยทย ย ย ย ย ย ย ย Weekday tournament (MonโThu) satisfies Achievers/Explorers
ยทย ย ย ย ย ย ย ย Weekend tournament (FriโSun) satisfies Competitors/Killers
Together, they expand the event audience instead of competing with each other.
This is an excellent example of LiveOps strategy: modifying existing formats to reach new archetypes, monetizing different player motivations, and letting events complement each other to maximize engagement and revenue.
