About the author
Anton Slashcev
10 years in Product Management, Business Strategy & Narrative Design. Consulting in Match-3, Casual Narrative & Hybrid-casual market.
Prioritizing what to improve next in the game is tough.
Prioritizing what to improve next in the game is tough.
A clear framework to prioritize your game metrics: from first session to monetization.
Follow the order. Start at the top.
๐ญ. ๐ข๐ป๐ฏ๐ผ๐ฎ๐ฟ๐ฑ๐ถ๐ป๐ด ๐ฐ๐ผ๐บ๐ฝ๐น๐ฒ๐๐ถ๐ผ๐ป
โข Ensure a smooth and rewarding first-time experience
๐ฎ. ๐๐ฎ๐ฟ๐น๐ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ถ๐ผ๐ป
โข Set clear goals
โข Deliver quick wins in the first few sessions
๐ฏ. ๐ฃ๐น๐ฎ๐๐๐ถ๐บ๐ฒ
โข Design compelling mechanics that keep players engaged longer
๐ฐ. ๐๐ต๐๐ฟ๐ป ๐ฟ๐ฎ๐๐ฒ
โข Identify and fix drop-off points
โข Keep difficulty progression smooth
๐ฑ. ๐ ๐ถ๐ฑ-๐๐ฒ๐ฟ๐บ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ถ๐ผ๐ป
โข Use daily missions and goals to drive progression
๐ฒ. ๐๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ ๐น๐ฒ๐๐ฒ๐น๐ ๐ฝ๐น๐ฎ๐๐ฒ๐ฑ ๐ฝ๐ฒ๐ฟ ๐ฑ๐ฎ๐
โข Encourage consistent routine play with short, daily challenges
๐ณ. ๐ฆ๐๐ถ๐ฐ๐ธ๐ ๐ณ๐ฎ๐ฐ๐๐ผ๐ฟ (๐๐๐จ/๐ ๐๐จ)
โข Increase return rate with events, updates, and surprises
๐ด. ๐๐ผ๐ป๐ด-๐๐ฒ๐ฟ๐บ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ถ๐ผ๐ป
โข Build deep meta-systems
โข Create meaningful social features
๐ต. ๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป ๐๐ผ ๐ฝ๐ฎ๐๐ถ๐ป๐ด ๐๐๐ฒ๐ฟ๐
โข Offer strong first-time bundles
โข Use smart starter packs
๐ญ๐ฌ. ๐๐ฅ๐ฃ๐๐๐จ
โข Drive daily revenue with engaging monetization strategies
๐ญ๐ญ. ๐๐ฅ๐ฃ๐ฃ๐จ
โข Cater to multiple spending tiers
โข Offer valuable and varied purchase options
๐ญ๐ฎ. ๐๐ฅ๐ฃ๐จ
โข Balance in-app purchases and ads
โข Focus on value, not pressure
๐ญ๐ฏ. ๐๐ง๐ฉ
โข Align retention, engagement, and monetization over time
If youโre stuck on what to optimize next:
Find where you are in the list.
Then go one step further.
Thatโs how great games grow.
