Korean Game Studio NCSOFT buys Lihuhu Games for $104M!
South Korean gaming giant NCSOFT just made a bold move into casual.
They acquired 67% of Singapore-based Indygo Group for $103.8M, marking one of the most notable cross-region deals of the year.
Why it matters 👇
Indygo is the parent company of Vietnam-based Lihuhu Games, a studio known for strong casual and puzzle titles. This instantly plugs NCSOFT into the fast-growing casual space, far beyond its traditional stronghold.
For context, NCSOFT built its legacy on hardcore MMORPGs like Lineage & Guild Wars. Moving into casual is not just diversification, it’s a strategic shift.
And they’re not stopping there.
NCSOFT also plans to acquire Korean casual studio Springcomes and is reportedly in talks with European studios for further M&A.
Big Picture?
This is great news for the Vietnamese gaming ecosystem. Deals like this usually unlock the next wave: more acquisitions, more VC interest, and more global visibility.
Vietnam is heating up. And NCSOFT just placed a very smart bet.
From MMORPG dominance to casual scale, this is a historic pivot for NCSOFT, and a strong signal for where global game capital is flowing next.
Cool info here for ya:
Although this deal looks like a Korea–Vietnam–Singapore triangle on paper, there’s a nice extra layer here.
Lihuhu Games side of the transaction was advised by Alfa Games Partners. We keep hearing the Turkish Mobile Gaming scene is booming, and this is a perfect example why. It’s not just Game Studios making moves anymore. Turkish gaming players are showing up across deals, strategy, and global advisory too 😁
