Introducing the Playable Testing Flow

🎯🧪 Introducing the Playable Testing Flow: a tiered, data-driven system actually to scale what performs. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 👇

No more guesswork. No more budget-burn.

Start with a proven winner – use your best-performing video as the baseline.

Build playables around it, not the other way around.

Test against a control, so you can prove uplift and avoid regression.

Iterate fast – kill bad combos early, double down on winners.

Only scale what hits KPIs. Lower CPIs, better engagement, higher ROAS.

This structured flow isn’t just theory. It’s how I and top studios refine performance before going full throttle.