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How To Pitch Your Game

Anton Slashcev

How To Pitch Your Game

๐ŸŽฏ ๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿญ: ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ฟ ๐˜ƒ๐—ถ๐˜€๐—ถ๐—ผ๐—ป
โ€ข What is the essence of your game?
โ€ข Why is it unique?
โ€ข Who will play it and why?

๐ŸŽฎ ๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿฎ: ๐—ฆ๐—ต๐—ผ๐˜„ ๐˜๐—ต๐—ฒ ๐—ด๐—ฎ๐—บ๐—ฒ๐—ฝ๐—น๐—ฎ๐˜†
โ€ข Use exciting gameplay footage
โ€ข Share mockups or prototypes
โ€ข Highlight the core mechanics

๐Ÿ“Š ๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿฏ: ๐—ฃ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—ณ๐—ถ๐˜
โ€ข Show research and trends
โ€ข Add wishlist stats, feedback, or retention
โ€ข Explain how your game stands out

๐ŸŽจ ๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿฐ: ๐—จ๐˜€๐—ฒ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐˜ƒ๐—ถ๐˜€๐˜‚๐—ฎ๐—น๐˜€
โ€ข Include concept art and screenshots
โ€ข Demonstrate experience with prototypes
โ€ข Keep visuals consistent with the gameplay

๐Ÿ‘ฅ ๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿฑ: ๐—›๐—ถ๐—ด๐—ต๐—น๐—ถ๐—ด๐—ต๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜๐—ฒ๐—ฎ๐—บ
โ€ข Share past successes
โ€ข Be clear about roles
โ€ข Show how well you work together

๐Ÿ’ฐ ๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿฒ: ๐—˜๐˜…๐—ฝ๐—น๐—ฎ๐—ถ๐—ป ๐—บ๐—ผ๐—ป๐—ฒ๐˜๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป
โ€ข Is it F2P, premium, or hybrid?
โ€ข Why does this model fit your game?
โ€ข Share forecasts and potential revenue

๐Ÿ›ฃ๏ธ ๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿณ: ๐—•๐—ฟ๐—ฒ๐—ฎ๐—ธ ๐—ฑ๐—ผ๐˜„๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฟ๐—ผ๐—ฎ๐—ฑ๐—บ๐—ฎ๐—ฝ
โ€ข Be transparent about your budget
โ€ข Outline funding terms
โ€ข Show how money will be used and how long it will last

๐—”๐˜ƒ๐—ผ๐—ถ๐—ฑ ๐—ฐ๐—ผ๐—บ๐—บ๐—ผ๐—ป ๐—บ๐—ถ๐˜€๐˜๐—ฎ๐—ธ๐—ฒ๐˜€:
โŒ Too much detail or jargon
โŒ Vague monetization
โŒ Too much focus on story (unless it’s your USP)
โŒ No visual material
โŒ Unrealistic timelines
โŒ Ignoring the competition

๐—ช๐—ต๐—ฎ๐˜ ๐—ฑ๐—ผ ๐—ถ๐—ป๐˜ƒ๐—ฒ๐˜€๐˜๐—ผ๐—ฟ๐˜€ ๐—ฐ๐—ฎ๐—ฟ๐—ฒ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—บ๐—ผ๐˜€๐˜?

1. Your team
2. Your gameplay and monetization
3. Your originality
4. Your traction
5. Your investability

If you’re pitching your game soon, bookmark this.
And share it with someone who needs it.

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