How to increase game retention?

How to increase game retention?

𝟭. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝘁𝗵𝗲 𝗧𝘂𝘁𝗼𝗿𝗶𝗮𝗹
• Keep the FTUE (First Time User Experience) clear
• Cut out unnecessary steps

𝟮. 𝗘𝗻𝗴𝗮𝗴𝗲 𝗣𝗹𝗮𝘆𝗲𝗿𝘀 𝗘𝗮𝗿𝗹𝘆
• Make the intro fun and intuitive
• Hook players within the first few minutes

𝟯. 𝗘𝗻𝘀𝘂𝗿𝗲 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆
• Match gameplay with ads, creatives, and ASO promises
• Avoid misleading users

𝟰. 𝗦𝗲𝘁 𝗖𝗹𝗲𝗮𝗿 𝗚𝗼𝗮𝗹𝘀
• Help players understand what to do next
• Use visual cues and simple mission structures

𝟱. 𝗔𝗱𝗱 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀
• Win streaks
• Daily logins
• Limited-time challenges

𝟲. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗦𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆
• Fix crashes and bugs
• Ensure smooth performance across devices

𝟳. 𝗔𝗱𝗷𝘂𝘀𝘁 𝗗𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁𝘆
• Balance challenge with fun
• Regularly tune UX, difficulty, and pacing

𝟴. 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝗮𝗻𝗱 𝗙𝗶𝘅 𝗖𝗵𝘂𝗿𝗻
• Use analytics to find drop-off points
• Adjust gameplay or UX to keep players in

𝟵. 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝗦𝘆𝘀𝘁𝗲𝗺𝘀
• Levels, character upgrades, and skill trees
• Provide a sense of growth

𝟭𝟬. 𝗔𝗱𝗱 𝗩𝗮𝗿𝗶𝗲𝘁𝘆
• Introduce new mechanics gradually
• Keep things fresh without overwhelming

𝟭𝟭. 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁
• New levels, modes, and missions
• Prevent content exhaustion

𝟭𝟮. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗥𝗲𝘄𝗮𝗿𝗱𝘀
• Offer meaningful, valuable incentives
• Balance short-term rewards with long-term goals

𝟭𝟯. 𝗘𝗻𝗮𝗯𝗹𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀
• Chats, leaderboards, or co-op modes
• Let players engage with others

𝟭𝟰. 𝗕𝗮𝗹𝗮𝗻𝗰𝗲 𝘁𝗵𝗲 𝗘𝗰𝗼𝗻𝗼𝗺𝘆
• Keep the in-game economy stable
• Avoid inflation and pay-to-win pitfalls