How do you grow player LTV?

Here’s a breakdown of 4 core pillars:

Retention, Engagement, IAP ARPU & IAA ARPU.

🔁 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻
• Make onboarding clear and engaging
• Nail the First Time User Experience (FTUE)
• Use daily goals or streaks to build habits
• Add progression systems and unlockables mid-term
• Release meaningful updates for long-term retention
• Track churn points and adjust difficulty/rewards

🎮 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁
• Run events and updates to re-engage users
• Incentivize session length with systems or missions
• Use timed rewards for frequent returns
• Build social loops like leaderboards or guilds
• Add progressive mechanics for steady level gains
• Improve feature adoption with better prompts/UX

💰 𝗜𝗔𝗣 𝗔𝗥𝗣𝗨
• Offer starter packs for first spend
• Target high spenders with segmented offers
• Run timed promotions to boost spending frequency
• Bundle premium items to increase value per check
• Add limited-time or recurring content to drive repeat purchases

📺 𝗜𝗔𝗔 𝗔𝗥𝗣𝗨
• Balance ad placements to avoid disrupting gameplay
• Optimize ad networks for better CPM and fill rates
• Make rewarded ads more valuable and relevant
• Place ads strategically in the loop
• Track post-ad churn and adjust frequency/rewards

Master these, and you boost LTV from every angle.

Which one do you think most studios underestimate?