Background

Hottest New Genre in Mobile Gaming: Creative Copy-Paste Simulator

Matej Lancaric

๐Ÿ“ฃ ๐—œ๐—ป๐˜๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ต๐—ผ๐˜๐˜๐—ฒ๐˜€๐˜ ๐—ป๐—ฒ๐˜„ ๐—ด๐—ฒ๐—ป๐—ฟ๐—ฒ ๐—ถ๐—ป ๐—บ๐—ผ๐—ฏ๐—ถ๐—น๐—ฒ ๐—ด๐—ฎ๐—บ๐—ถ๐—ป๐—ด: ๐Ÿ“ฃ ๐˜Š๐˜ณ๐˜ฆ๐˜ข๐˜ต๐˜ช๐˜ท๐˜ฆ ๐˜Š๐˜ฐ๐˜ฑ๐˜บ-๐˜—๐˜ข๐˜ด๐˜ต๐˜ฆ ๐˜š๐˜ช๐˜ฎ๐˜ถ๐˜ญ๐˜ข๐˜ต๐˜ฐ๐˜ณ 2025. ๐Ÿ‘‡

๐—ข๐—ป ๐˜๐—ต๐—ฒ ๐—น๐—ฒ๐—ณ๐˜: Match Villains by Good Job Games.
๐—ข๐—ป ๐˜๐—ต๐—ฒ ๐—ฟ๐—ถ๐—ด๐—ต๐˜: Matching Story by Vertex Games Studio

Spot the difference?

You canโ€™t, because there isnโ€™t one.

Same layout. Same mechanic. Same โ€œrocks fall, drama happensโ€ edit.
Even the same lantern.

๐—•๐˜‚๐˜ ๐˜€๐—ฒ๐—ฟ๐—ถ๐—ผ๐˜‚๐˜€๐—น๐˜†, ๐˜๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐˜„๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐—ป๐—ผ๐˜„:

If a creative performs, expect five clones by next Tuesday.

Performance > originality.

Speed > soul.

And whoโ€™s to blame?

UA teams under pressure to scale yesterday

Algorithms that reward sameness

And maybeโ€ฆ just maybeโ€ฆ all of us ๐Ÿคท

๐—ช๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ฑ๐—ผ ๐˜„๐—ฒ ๐—ด๐—ผ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—ต๐—ฒ๐—ฟ๐—ฒ?

Do you copy what works or build your own meta?

Is this innovation or just lazy performance art?

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