Background

Hidden Data Patterns in Games

Gökhan Üzmez

Why does data driven decisions scale the games? 12 most under valued game design patterns product managers often oversee.

I have shipped many games, but,
Publishing games wont teach you well.
Twisting things based on data given will…

Bad Pricing: Store visits ≠ purchases. 🛒
Negative ROAS Loop: UA costs > LTV. 💀
Early Churn: Tutorial done? Day 1 quits. 😤
Snackable Gameplay: Many tiny sessions = 🍪
Player Stickiness: Long play = loyal players. ⏳
Monetization Peak: DAU up, revenue stuck . 📊
Low Replay Value: Levels beat, game deleted. 🎮
Social Stickiness: Social features = RET boost. 🤝
Fatigue Loop: Long sessions, but players vanish.❌
Overmonetization: Too many ads, retention dies. 📉
Monetization Imbalance: Good IAPs, weak ARPU. 💸
Poor Gameplay Loop: Fast progress, 0 stickiness. 🏃

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