Background

Do & Don’ts for Mobile Game Studios

Gökhan Üzmez

Success in mobile games isn’t a result of just a new idea. It’s about data-driven creative decisions over time.


I highly suggest the following for new studios:

⛔ Try not to do:
↱ Monetization focus,
↱ Ignore the competitors,
↱ Overlooking market data,
↱ Relying on creative videos,
↱ Prototyping your “good” idea,
↱ Not planning a live ops strategy.

✅ Try to do
↳ Creative Data Driven Design,
↳ Game play focus creatives,
↳ Analyze the market early,
↳ Study your competitors,
↳ Spot potential areas,
↳ Player centered.

Do you agree?

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