Data Analysis Automation

It is no secret that UA teams are likely to shrink in the coming year. While advertising budgets are increasing again, repetitive tasks are being replaced by Automation with the help of AI, saving hours of work. ⏱️ It allows UA specialists to become generalists again and those who adapt will thrive. Check the slides below 👇 I’ve added an incredibly simple setup to get automated UA performance reports directly in Slack: using just Zapier (...or Make/n8n) + Google Sheets + ChatGPT.

Richard Kos April 1

Journal

Mobile Gaming is still growing

Mobile gaming is still growing, but a big chunk of the revenue comes from older games. The data shows this clearly (based on Sensor Tower): more than 50% of in-app and subscription revenue is from six or older games. That's why there was so much talk about new growth strategies at the recent GDC, like more creative user acquisition, using IPs in games, web gaming, new platforms, different business models, deeper hybrid monetisation, etc. The problem is, this makes it harder to get a clear picture of mobile gaming's real growth, especially in categories where revenue is coming in through less traditional ways. Current data systems might struggle to track this, at least for now. It'll be interesting to see how this evolves...

Mariusz Gąsiewski March 31

Journal

Netflix Needs to Acquire the Jack-of-All-Trades

𝗡𝗲𝘁𝗳𝗹𝗶𝘅 𝗡𝗲𝗲𝗱𝘀 𝘁𝗼 𝗔𝗰𝗾𝘂𝗶𝗿𝗲 𝘁𝗵𝗲 𝗝𝗮𝗰𝗸-𝗼𝗳-𝗔𝗹𝗹-𝗧𝗿𝗮𝗱𝗲𝘀 Netflix Games finally has a coherent strategy—hallelujah! Yet, despite this clarity, it's missing the most obvious acquisition opportunity since Sony scooped up Insomniac Games: Jackbox Games. Netflix pushes games to subscribers via a row within its mobile app, directing users to separate App Store pages for download. The strategy was flawed from the start, as 70%+ of Netflix consumption happens on TVs. The Games group desperately sought awareness, resorting to 𝑝ℎ𝑦𝑠𝑖𝑐𝑎𝑙 𝑏𝑖𝑙𝑙𝑏𝑜𝑎𝑟𝑑𝑠 reading: "Wait, Netflix has Games?" A modest improvement, but still failing to meet subscribers where they are—TV.While Netflix had an AAA FPS studio, it was dubious that it could ever solve distribution or input challenges. Netflix's sprawling device ecosystem and lack of a dedicated controller raised doubts from day 1—unless another ill-fated game streaming service was planned (RIP OnLive, Stadia, GameFly, and xCloud).Enter […]

Phillip Black March 31

Journal

9 Key Pillars of Game Design

9 Key Pillars of Game Design (every game designer should know)Here’s the full breakdown: 🎮 𝗖𝗼𝗿𝗲 𝗚𝗮𝗺𝗲𝗽𝗹𝗮𝘆 • Game rules • Fun mechanics • Level and encounter design 📈 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝗼𝗻 • Rewards and upgrades • New mechanics • Milestones 🔥 𝗠𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 • Short-term and long-term goals • Challenges and quests • Player agency 📖 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 • Storytelling and world-building • Player choice • Dialogue and character relationships 🎨 𝗔𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰𝘀 • Art style and environment design • Audio and visual consistency • VFX, animations, and UI 🕹 𝗚𝗮𝗺𝗲 𝗙𝗲𝗲𝗹 • Camera and responsiveness • Sound and color • VFX and animations 👥 𝗦𝗼𝗰𝗶𝗮𝗹 • PvP and co-op modes • Guilds, clans, and matchmaking • Leaderboards and communication 💰 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 • In-game currency and microtransactions • Shops and ad integrations • Offers and pricing models ⚙️ 𝗟𝗶𝘃𝗲 𝗢𝗽𝘀 & 𝗣𝗼𝘀𝘁-𝗟𝗮𝘂𝗻𝗰𝗵 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 • […]

Anton Slashcev March 31

Journal

Scaling Influencer Marketing Profitably

The 3-step framework I’ve used to scale 100+ Influencer Campaigns profitably 🧩 Phase 1: Gather Knowledge 🛠️ Phase 2: Optimise 🚀 Phase 3: ScaleIt’s a simple yet highly effective approach to making calculated decisions on targeting, creatives, incentives, etc. Start by working with nano and micro influencers, then when you have enough confidence, scale to mid-sized, and eventually, mega-influencers.Each Phase spans a few months (and campaigns), so naturally, each can be broken down into more detailed steps (which I’ve covered in previous posts)But this is a broad overview of the framework I use - and a tried and tested approach to scaling Influencer Campaigns profitably!

Marion Balinoff March 31

Journal

Live-ops events cheatsheet

Live-ops events cheatsheet Here’s a breakdown of the 10 most common live-ops events and why they work 👇𝟭. 𝗪𝗶𝗻 𝗦𝘁𝗿𝗲𝗮𝗸 🔥 • Clear levels without losing • Longer streaks = better rewards • Creates loss aversion and momentum𝟮. 𝗗𝗮𝗶𝗹𝘆 𝗤𝘂𝗲𝘀𝘁𝘀 📋 • Fresh tasks and rewards every day • Encourages daily play and habit-building • Keeps content feeling dynamic𝟯. 𝗗𝗮𝗶𝗹𝘆 𝗕𝗼𝗻𝘂𝘀 🎁 • Log in daily to earn rewards • More consecutive days = better prizes • Simple but powerful retention mechanic𝟰. 𝗛𝗮𝗽𝗽𝘆 𝗛𝗼𝘂𝗿𝘀 ⏰ • Limited-time boosts (usually 1 hour) • Increases peak-time engagement • Great for reactivating lapsed users𝟱. 𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 𝗧𝗮𝘀𝗸𝘀 🧗 • Short-term goals with quick rewards • Encourages progression • Often supports bigger live events𝟲. 𝗧𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁 🏆 • Players or teams compete on a leaderboard • Top scorers get exclusive rewards • Adds social competition and […]

Anton Slashcev March 31

Journal

Custom Product Pages are a game changer.

Custom Product Pages are a game changer. You can tailor your App Store page to match what users saw in your ad or what they were searching for:→ Show the exact keyword in your screenshots→ Align your creative with seasonality (Halloween, Christmas…)→ Update for in-app events or exclusive collabsYou can use them on Apple Search Ads - Search results, Today tab and Search tab placements.But actually testing them? Not so easy.Here are the options:- Before/after comparisons. But it's flawed as too many fluctuations.- Splitting ad groups, one with CPP, one with default. It works, but it’s messy. No visual comparisons. No clear statistical significance. Hard to justify any decision.✨ Here’s the twist: MobileAction just released their CPP A/B Testing tool (still in closed beta).The promise:- Multiple testing methods: compare CPPs, ad groups, or CPP vs. default.- 90% confidence level (no […]

Julie Tonna March 31

Journal

Boost playtime in your Game?

Want to boost playtime in your game? 𝟭. 𝗛𝗮𝗽𝗽𝘆 𝗛𝗼𝘂𝗿𝘀 ⏰ 𝘓𝘪𝘮𝘪𝘵𝘦𝘥-𝘵𝘪𝘮𝘦 𝘣𝘰𝘯𝘶𝘴𝘦𝘴 (1–24𝘩) 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘦 𝘱𝘭𝘢𝘺𝘦𝘳𝘴 𝘫𝘶𝘮𝘱 𝘪𝘯 𝘯𝘰𝘸. • Perfect for boosting activity during quiet hours. • Boosts rewards or discounts • Highlights active periods with alerts • Timed to match low engagement hours𝟮. 𝗜𝗻𝗳𝗶𝗻𝗶𝘁𝗲 𝗟𝗶𝘃𝗲𝘀 ♾️ 𝘓𝘦𝘵 𝘵𝘩𝘦𝘮 𝘱𝘭𝘢𝘺 𝘯𝘰𝘯𝘴𝘵𝘰𝘱, 𝘧𝘰𝘳 𝘢 𝘸𝘩𝘪𝘭𝘦. • Earned via events, purchases, or rewards • Timer shows how long it lasts • Urgency kicks in: use it or lose it𝟯. 𝗪𝗶𝗻𝘀𝘁𝗿𝗲𝗮𝗸𝘀 🔗 𝘌𝘢𝘤𝘩 𝘸𝘪𝘯 𝘳𝘢𝘪𝘴𝘦𝘴 𝘵𝘩𝘦 𝘳𝘦𝘸𝘢𝘳𝘥. 𝘓𝘰𝘴𝘦 𝘰𝘯𝘤𝘦? 𝘐𝘵 𝘳𝘦𝘴𝘦𝘵𝘴. • Visual counter builds pressure • Players push harder to protect their streak • Booster usage goes up𝟰. 𝗗𝗮𝗶𝗹𝘆 𝗠𝗶𝘀𝘀𝗶𝗼𝗻𝘀 📆 𝘚𝘮𝘢𝘭𝘭 𝘵𝘢𝘴𝘬𝘴. 𝘉𝘪𝘨 𝘩𝘢𝘣𝘪𝘵. • Resets every 24 hours • Rewards: currency, boosters, progress • Encourages regular logins and gameplay variety𝟱. 𝗟𝗮𝘃𝗮 𝗤𝘂𝗲𝘀𝘁 🔥 𝘞𝘪𝘯 5–7 𝘭𝘦𝘷𝘦𝘭𝘴 𝘪𝘯 𝘢 […]

Anton Slashcev March 31

Highlights

Jobs in Mobile Gaming: 29 March

🎨 1010 Jobs in Mobile Gaming » March'29 Week 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Unity Client Engineer - Scopely 🇬🇧 🇮🇪 🇪🇸 🇵🇹 Tech Team Lead Scopely 🇨🇳 IT Systems & Platform Engineer Scopely 🇪🇸 Senior Director of Engineering - Unannounced project Scopely 🇺🇸 Senior Software Engineer Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇪🇸 Platform Account Engineer Scopely 🇲🇽 Senior Fullstack Engineer - Monopoly GO! Scopely 🇨🇦 🇺🇸 Senior Analytic Engineer Scopely 🇲🇽 Lead Software Engineer Scopely 🇲🇽 Staff Software Engineer Scopely 🇪🇸 Sr Director of Engineering - Yahtzee with buddies Scopely 🇪🇸 Senior Client Engineer - Star Trek Fleet Command Scopely 🇬🇧 🇮🇪 🇪🇸 🇵🇹 Technical Lead of Analytics Engineering Scopely 🇪🇸 IT Technical Producer Supercell 🇫🇮 Game programmer & New Game […]

Gamigion March 28

Analysis

What Makes CAPYBARA GO! Successful?

A stylish game that attracts you at first sight! Adventure RPG, where you fight with players using magic, swords, and build your own unique character strategy to win the battle, but as a cute, fluffy character. So let’s dive into what makes this game successful and worth playing. First pillar – Setting. Setting in games is the world and style where the game happens. It can be realistic, fantasy, cute, dark — and it helps the game feel unique and attract the right players. Nowadays, style can be one of the main USPs of a game. It reflects user preferences — that’s why we see a lot of similar games with different settings. The most common example: PUBG and Fortnite. Very similar gameplay core, but completely different approaches, one goes for realism, the other for a stylized, fun experience. Both […]

Taras Svityk March 28

Journal

Most Popular Rewarded Ads Placements in Hybrid-Casual

Most Popular RV Ads Placements in Hybrid-Casual 𝟭. 🎁 𝗥𝗲𝘄𝗮𝗿𝗱 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗶𝗲𝗿• Appears after a win (~every 3–5 minutes)• Offers x1.5 to x3 in-game currency• Seen in: Mob Control, Screw Jam, Tower War𝟮. ❤️ 𝗘𝘅𝘁𝗿𝗮 𝗟𝗶𝗳𝗲• Shows up when the player loses a level• Revives or restarts the run• Works even without an active win streak• Seen in: Mob Control, Screw Jam𝟯. ⏩ 𝗦𝗽𝗲𝗲𝗱 𝗨𝗽• Skips building upgrade timers• Used in hubs or chest unlock screens• Available multiple times a day• Seen in: Mob Control, Pocket Champs, 3D Racing𝟰. ⚡ 𝗜𝗻𝘀𝘁𝗮𝗻𝘁 𝗨𝗽𝗴𝗿𝗮𝗱𝗲 𝗨𝗻𝗹𝗼𝗰𝗸• Gives just enough currency to unlock the next stage• Appears when the user doesn’t have enough soft currency• Seen in: Mob Control𝟱. 🎉 𝗙𝗿𝗲𝗲 𝗜𝘁𝗲𝗺 / 𝗖𝗵𝗲𝘀𝘁 𝗨𝗻𝗹𝗼𝗰𝗸• Grants a free upgrade item or chest• Found in the shop or daily deals• Typically 1x per day• Seen in: […]

Anton Slashcev March 28

Journal

BitPet Secures $480K: The Future of Active Gaming

BitPet, the mobile gaming startup on a mission to make physical activity fun and social, secured $480,000 in governmental funding from the Research Council of Norway. Bridging the gap between Mobile Gaming & Health Tech. This major milestone will fund BitPet’s upcoming soft launch and drive innovative research in partnership with the NTNU Faculty of Medicine and Health Sciences. 💬 “This funding is a game-changer,” said John Wright, investor and board member at BitPet. “We’re thrilled to back a team that’s combining mobile games, health, and behavioral science in such a fresh and powerful way.” More? With gameplay designed to encourage daily movement, BitPet is poised to redefine what active gaming means in today’s mobile-first world. The investment highlights a growing trend: government support for gamified health solutions. 🔗 You can already sign up for playtesting at www.bitpet.io

Gamigion March 28

Journal

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