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Google’s Adtech Monopoly Ruled Illegal

A federal judge just struck a seismic blow to Google’s adtech dominance. After a three-week bench trial, the court ruled that Google illegally maintained a monopoly in two vital pillars of digital advertising: publisher ad servers and ad exchanges. At the heart of the matter? Google’s AdX product and its tightly bundled relationship with DoubleClick for Publishers (DFP). Source: Inside Telecom The Plot Twist Judge Brinkema didn’t mince words. She declared Google’s conduct exclusionary—sidelining competitors, harming publishers, and ultimately shortchanging the public’s access to a competitive, open web. Google, it turns out, tied its tools not for better quality or security, but to maintain its grip on the market. The court found no valid justification for these ties—only power plays. Industry Voices Speak Out Andrew Casale, CEO of Index Exchange and one of the trial’s opening witnesses, called the verdict […]

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Gaming On: Winning Creatives, From Hook to Install

Ever seen a Game Ad & Thought - ‘Wait, this looks fun!' and you hit download? The Mobile Gaming Ad landscape is evolving fast, with AI-driven insights reshaping how creatives are designed. The best-performing ads follow distinct patterns. And yeah, we don’t want to see Sexist & Disturbing Ads anymore… What's behind the winning creatives? Just sat down with Brijesh Bharadwaj, Co-founder of Segwise, a platform using AI to help UA teams optimize Game Ads. With experience scaling apps from 100K to 1M+ DAU and managing $6M in UA spends, Brijesh knows what works out there. MANY theories on 'Great Ads'. How did you crack the code? Brijesh: Honestly, we use AI to do the heavy lifting. The best answers come from data, not always gut feeling. We analyzed 500+ top-performing creatives across puzzle, strategy, and sim genres, by automatically […]

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Finland: Winning Europe’s start-up crown?

Just saw the news right after Ilkka's LI post. Finland Bets Big on Start-Ups with Maria 01 Super Campus Maria 01 plans to become the biggest start-up campus in Europe Yellow diggers are shoring up mounds of earth, as construction workers prepare to lay the foundations for what's set to become the largest start-up campus in Europe. The project is an expansion of Maria 01, a co-working and event space for entrepreneurs and investors, as well as larger corporations that want to collaborate with tech start-ups. Its existing facilities across the street already house around 240 start-ups. They are spread across six buildings that used to make up the city's first hospital, founded in the 19th Century and notorious in Helsinki for treating patients with the plague. Now, the current 20,000 sq m site is a hub for companies developing […]

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Gaming Industry: At A Glance

The new Konvoy report is out and it's one of my favourites to review. it's a clear indication that we are seeing capital injection into games and studios, which does have a direct and positive correlation to how the industry is doing right now. The good news is that based on this report we're seeing early signs of renewed vitality as we enter 2025, following a highly challenging couple of years marked by funding contractions and market hesitations. While total deal volumes and funding remain below peak 2021–2022 levels, the report shows (to me) the worst is behind us.Few points to highlight:- Private market funding in gaming grew +23% QoQ, climbing from $570M in Q4 2024 to $700M in Q1 2025. - Venture capital specifically saw $373M raised across 77 deals, a 35% increase in funding quarter-over-quarter, despite the number […]

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Ad Monetization Trends Q1 2025

💰 Six Leading Ad Monetized Games from Q1 2025 💰- 🚀 Cookingdom by ABI Game Studio / Estimated Ad Revenue: $43k- 55k/day- 💸 Mergesticker by Lion Studios / Estimated Ad Revenue: $18k/day- 🐹 Hamster Escape by Sunday / Estimated Ad Revenue: $9-15k/day- 😦 R.E.P.O Mobile by Sandswept Studios / Estimated Ad Revenue: $23-30k/day- 🚀 Dreamy Room by ABI Game Studio / Estimated Ad Revenue: $72k/day-🤔 Word Search Explorer by PlaySimple Games (MTG) / Estimated Ad Revenue: $160k/day📈The first quarter of 2025 has already delivered some breakout hits in the underappreciated ad-driven mobile space. From quick-hit ultracasual puzzles to scaled-up Steam ports, some studios have racked up millions of daily active users and generated tens or hundreds of thousands in daily ad revenue.In this newsletter issue, I’m showcasing six standout games that are absolutely crushing it on the IAA side, along […]

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Balatro: Best Premium Mobile Launch Since Minecraft?

Balatro: Best Premium Mobile Launch Since Minecraft? $15M in just half a year — the GOTY-winning card-building roguelike Balatro is now one of the most successful premium mobile launches ever.For this AppMagic chart, I picked ten of the most notable indie mobile releases:I already posted when Balatro reached $1.5M in monthly revenue, but I had to follow up, as it recently peaked at $4.6M. That’s more than 3x growth!Balatro exceeded all my expectations, outperforming every major indie mobile launch in recent memory — except Minecraft, which is in a league of its own.Why is it working so well? First of all, it’s an outstanding game.Better yet, it’s a perfect fit for mobile. Like other games in the chart, Balatro follows the rules of mobile gaming:— Shorter play sessions— Lower prices— Simpler controls— Solid performance across a wide range of devices🤫 […]

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Mobile Gaming Today: April’15 Week

Ahoj Fam, Ready for another SOLID DIGEST? Lezgo! 👌🏻 Top Gaming Content » When Visuals Drive Performance 🧩 Triple Match 3D’s Quiet Comeback: Polished, Smarter, Still in the Game Once the king of Match 3D, Triple Match 3D is staging a sleek comeback. After being outpaced by Match Factory, the game has undergone a full visual reboot—new item designs, a modern UI, and an overall smoother feel that aligns with today’s top-tier puzzle titles. But it's not just a facelift. The game’s new “Mix & Match” offer system and clever use of Royal Match’s Super Light Ball show it's learning, adapting, and aiming to stand out, not just catch up. It might not retake the crown, but in a growing subgenre, a strong second place with solid monetization and retention is still a big win. Keep the momentum alive. ⚡️Game […]

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How Much to Ask From Investors?

Photo by Hadija on UnsplashOne of the most critical aspects of fundraising that founders often get wrong? The answer to "How much are you raising?"Here's what I've learned about this question after years of investing and advising startups.1. Be Precise, Not VagueWhen a founder tells me they "need to raise at least $500K," I immediately wonder: Why not simply say "I'm raising $500K"? Exact numbers signal you've done the math.Even worse: "We're looking to raise between $1M and $1.5M." That's a 50% range! This suggests you haven't thoroughly planned your capital needs.2. What VCs Actually EvaluateAs an investor, when it comes to the amount you are raising, I primarily focus on:Your targeted monthly burn rate post-fundraiseYour discipline in maintaining that burn rateWhether the amount gives you at least 18 months of runwayWhy 18 months? Because we're already thinking about your […]

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Boby.ai Raises $1.25M Seed Round to Expand AI-Powered Apps

Boby.ai, a startup focused on developing AI-powered applications for end-users, has raised $1.25 million in seed funding to enhance its existing apps and launch new AI-based mobile products. The funding round was led by London Venture Partners —one of the world’s most reputable gaming industry funds—alongside Diffusion Capital Partners and F4 Fund participation. From Mobile Gaming to Mobile AI Apps Founded by Gökçe Nur Oğuz (CEO), Onur Olgun (COO), and Berat Oğuz, Boby.ai has shifted its focus from gaming to developing user-friendly, creative AI applications directly for mobile users. CEO Gökçe Nur Oğuz previously co-founded two successful gaming startups—Playable Factory and Fabrika Games—which reached millions of players worldwide. Now, she’s channeling her game industry expertise in rapid product development, scaling, and global growth into the mobile AI space. “Everything we learned from years in gaming—how to build fast, scale smart, and focus on […]

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The Addictive and Wildly Profitable World of Solitaire Grand Harvest

How Solitaire Grand Harvest Turned a Simple Card Game into a $1 Billion Mobile Empire? If you told someone that a solitaire game could generate over $1 billion in revenue, they might raise an eyebrow and ask, "Is it made of gold cards?" But that's exactly what Solitaire Grand Harvest has done. From humble beginnings as a card game, Solitaire Grand Harvest  has grown into one of the most successful and addictive mobile games of all time. With a brilliantly balanced blend of solitaire mechanics, farm-themed progression, and casino-inspired monetization, this game redefines what a casual title can achieve. Whether you're a casual gamer curious about why this game is so beloved, a game designer trying to dissect its secret sauce, or just someone who appreciates clever mobile design, this is one journey through the fields of innovation worth taking. And for me personally? This […]

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Why Disturbing Mobile Ads Work & How to Succeed Without Them

Mobile game ads have a bit of a reputation problem lately. Just look at the 165,000-member Reddit community, r/shittymobilegameads, or the growing number of YouTube influencers gaining followers by roasting and critiquing “shitty” mobile game ads. But when does a mobile ad cross the line from grabbing attention to being offensive, low-quality, or outright inappropriate for younger viewers? I thought about this during a recent car ride with a friend and their 4-year-old daughter. Like most kids, she gets restless on long trips, so her parents give her their phone to play games. I couldn’t resist peeking at her screen. Her routine was simple: a few minutes of hyper-casual gameplay, followed by a 30-second ad, then back to the game. Whenever an ad popped up, she’d hand the phone to her mom to skip it—as she wasn’t old enough to read […]

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When Visuals Drive Performance

What can you do to improve your game’s performance when another title comes out of nowhere and speeds past it on every chart? You could double down on LiveOps, compete on seasonal content, or push daily events to the max. But guess what? Your competitor can do exactly the same, and probably will. You could also try to optimize your game through different levers such as your level funnel, monetization hooks, or progression systems. They often move the needle, but only marginally. Instead, the smarter move might be to understand how your rival got better at the very thing you were the best at. Analyze what made them click with the audience you once owned. And while doing so, use the opportunity to differentiate your game again by bringing something fresh to the table. This has been Triple Match 3D’s […]

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