Google’s Adtech Monopoly Ruled Illegal
A federal judge just struck a seismic blow to Google’s adtech dominance. After a three-week bench trial, the court ruled that Google illegally maintained a monopoly in two vital pillars of digital advertising: publisher ad servers and ad exchanges. At the heart of the matter? Google’s AdX product and its tightly bundled relationship with DoubleClick for Publishers (DFP). Source: Inside Telecom The Plot Twist Judge Brinkema didn’t mince words. She declared Google’s conduct exclusionary—sidelining competitors, harming publishers, and ultimately shortchanging the public’s access to a competitive, open web. Google, it turns out, tied its tools not for better quality or security, but to maintain its grip on the market. The court found no valid justification for these ties—only power plays. Industry Voices Speak Out Andrew Casale, CEO of Index Exchange and one of the trial’s opening witnesses, called the verdict […]