Casual Mobile Games 2025

The best casual mobile game lessons you’ll learn today.

6+1 Insights from my custom dashboard:

Watch the change in the top games,
But define your own path…

✦ Not every game needs to be on top,
↳ They do need to be profitable though.

✦ Market saturation is an excuse,
↳ Your game needs to be better (sorry!)

✦ Definition of genre definer has changed,
↳ Level Design > Game Mechanics, deal with it.

✦ Long-tail games need time to make,
↳ IPs are not a must, but a good touch.

✦ Consistent power user stickiness wins,
↳ Reach out for longer retention, always.

✦ There is no such thing as “old” game,
↳ There is outdated gameplay.

Bonus:
✦ LiveOps teams matter a lot. (DUUH)
↳ Take care of your team.

I created many dashboards on AppMagic
you can do too, it really is so easy to start:

Player stickiness re-defined.
DM me if you want to discuss.