⚙️ How it works On June 5, Brawl Stars introduced a new MOBA-style event called Brawl Arena, with gameplay similar to what we see in Dota 2 or League of Legends:
— Two teams of three players leveling up and fighting each other — Two lines with towers and thrones to destroy — Waves of creeps on the lines with neutrals and bosses in the forest
📈 Short-Term Effect The event launched alongside the new season, bringing a usual revenue spike, though not one of the game’s largest. While it’s too early to isolate Brawl Arena’s specific impact, it’ll be interesting to see whether the mode returns and if it drives further revenue fluctuations!
✨ Long-Term Effect Staying true to its strategy, Supercell took a complex genre and made it accessible to a broader audience. The result is another innovative mode that’s easy to pick up for both new and veteran players: bringing novelty to the gameplay, boosting retention, and potentially fitting into a larger long-term strategy.