Ad Creative Trends October 2025 are here!

The best-performing creatives in mobile gaming right now are 𝗦𝗧𝗢𝗟𝗘𝗡😱.

And they work 𝟰–𝟱× 𝗯𝗲𝘁𝘁𝗲𝗿 than the originals. Would you run them? 👇

This month’s creative trends episode blew my mind.

We’ve officially entered the 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗛𝗘𝗙𝗧 𝗘𝗿𝗮 where studios don’t “get inspired,” they literally:
• take a competitor’s ad
• cut off the end card
• mirror it
• keep the watermark
• run it at scale
… and crush CPI.

Why?

Because nothing matters except CPI × LTV, and stolen concepts are already proven.

𝗧𝗿𝗲𝗻𝗱 #𝟭 – ASMR Wood, Cleaning & Satisfiers Everywhere
Idle Lumber’s DNA is in social casino, 4X, match-3, puzzles… The “wood + cleaning + slicing + dust” combo is the new universal low-CPI hook.

𝗧𝗿𝗲𝗻𝗱 #𝟮 – King Shot → Royal Kingdom → Whole Industry
King Shot’s onboarding and mass-battle transitions → copied by Royal Kingdom → now visible in match-3 and 4X.

𝗧𝗿𝗲𝗻𝗱 #𝟯 – 4X Going Ferocious
Last War / Last Z / Total Battle are entering new creative territory with chaos hooks, puzzle gates, story skits, and Age-of-Empires nostalgia.

𝗧𝗿𝗲𝗻𝗱 #𝟰 – Even Candy Crush Is doing TikTok AI
They jumped onto the viral AI “plumber/homeless man in your house” trend. King‘s creative team stepped up the game! Great stuff!

If you’re not iterating across genres, you’re getting left behind by teams who simply take what works.

𝗧𝗵𝗲 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗱𝗼𝗹𝗹𝗮𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻:
Would you run a mirrored, stolen creative if it gave you a 5× better CPI?