Careful with Meta AI enhancements!

🚨Be careful with Meta AI enhancements!!! 🚨

Meta has changed how it counts AI enhancements for your ads.

From now on, they’re separating enhancements into two sections:

👉 The usual one that you can disable by clicking on the already classic “All optimizations” toggle
👉 A new section called “Essential Enhancements”, which basically contains 2 enhancements that were previously under the classic section and 2 new enhancements called “Reveal details over time” and “Show spotlights”

And the worst part?
Meta is ❌ NOT ❌ counting these enhancements when you check at the ad level. So you might see 0/5 enhancements there, but if you open the enhancements interface, they may still be active.

What a fucking joke 🤡🤡🤡🤡