Mobile Game Leaders: October 2025
Xin chào, Hallo, Hei & SELAM!
Welcome to the October 25 version of Mobile Game Leaders 🦄
Data source: AppMagic
Didn’t include our ‘Games Radar’ here, check it out!
Global Leaderboard: Game Publishers
Miniclip has been slowly growing for the last 300 years. Dominating the charts soon?
In October, the download charts stayed familiar, but a few players pushed momentum. SayGames, VOODOO & CrazyLabs all saw noticeable jumps, signaling another wave of frictionless, TikTok-friendly casual hits.
Vietnam continued its quiet climb, with ABI Games Studio and XGame Global proving that the region’s production pipelines are now consistent, not lucky shots. Azur Games held the crown at the top of Free, barely moving month to month, showing how deep catalog + UA discipline beats hype cycles.
On the revenue side, the Casual Puzzle core remains untouchable. Dream Games kept its steady rise, while Scopely & King pushed up with holiday-driven retention and event cycles.
Peak Games ecosystem is aging gracefully, adding revenue without noise. Supercell softened slightly, suggesting a natural cooldown rather than a structural dip.
Meanwhile, Microfun and the Merge cohort quietly kept printing, proving that Merge isn’t dying; it’s just past the hype phase and now operating like a dependable machine.
Ad Creative World
Out of 268,000 Creatives on iOS
Top GEOs by Impression
- US: 40% rocking
Leading Ad Networks?
- Meta: 41% & Mintegral: 16%
- Mobvista: 11% & YouTube: 14%
Out of 570,000 Creatives on Android
Top GEOs by Impression
- U.S: 20% & India: 21%
Top Ad Networks by Impression
- Meta: 22% & YouTube: 25%
- AppLovin: 20% & AdMob & Mintegral: 14%
Top Trending Games
Zero to Hero Games out there! 🤟🏻
Mobile Gaming isn’t dead, yet. 😅
Seen Unicorn Studio? Looks like we’ll see them more often in the charts. 🦄
Lots of big jumps out there!
There are still lots of new games with organic scale.
New Hits Scaling in the U.S
Seen Sorry! World?
Doing pretty well out there!
Chaos Zero Nightmare is even crazier…
There’s more.
Homescapes, Hexa Sort, Eatventure, Angry Birds 2, Tap Gallery keep scaling!
You’re just after New Games & Soft-launches?
