4 Phases to Create a Hit Mobile Game

𝟭. 𝗡𝗮𝗶𝗹 𝗖𝗼𝗿𝗲 𝗚𝗮𝗺𝗲𝗽𝗹𝗮𝘆 🎮
• Start with one crystal-clear fantasy.
• Create one sticky, repeatable loop.
• Test for fun in the first 60 seconds.
• Watch players test and fix confusion.
• Double down when “one more run” happens.

𝟮. 𝗕𝘂𝗶𝗹𝗱 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝗼𝗻 📈
• Design clear progression ladders.
• (e.g., levels, collections, mastery)
• Create a balanced economy skeleton.
• Implement appointment mechanics.
• Price the journey, not the item.

𝟯. 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗲 𝗦𝗺𝗮𝗿𝘁𝗹𝘆 💰
• Prioritize player-first economics.
• Design clear IAP and Ad systems.
• Focus on rewarded ads over interstitial.
• Segment players by intent.
• Relentlessly experiment with pricing.

𝟰. 𝗥𝘂𝗻 𝗟𝗶𝘃𝗲𝗢𝗽𝘀 🗓️
• Plan a 90-day content calendar.
• Mix in events, seasons, and themes.
• Combine competitive & cooperative pillars.
• Be transparent with your community.
• Track key KPIs like D7, ARPDAU, eCPM.