In modern video game design, data reigns supreme. Building upon genre proven standards is the key to creating next hits.
You can use 70/20/10 Game Design strategy.
This is not THE strategy,
Rather, it is A strategy.
Let me explain, briefly:
70% of your design should be proven,
Something other games in the genre,
Done extremely well,
Considered ‘’standard’’ for the genre.
20% of it should be something better.
Depending on your team,
Make something better than top competitors
Something that team can improve.
10% is the element of surprise.
Try something new, mix other mechanics,
Go crazy, sky is the limit.
Minimum risk,
Maximum reward.