First 30 Days Checklist for Mobile Games

The first 30 days as a mobile game producer can make or break your impact.

𝗗𝗮𝘆 𝟭: 𝗦𝗲𝘁𝘂𝗽 & 𝗚𝗮𝗺𝗲 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁
• Get access to key tools: Jira, Slack, Confluence, Analytics
• Play the game to understand gameplay, meta, and monetization
• Meet the team, review roadmap, backlog, and deadlines

𝗗𝗮𝘆𝘀 𝟮–𝟯: 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 & 𝗣𝗲𝗼𝗽𝗹𝗲
• Analyze retention, playtime, churn, ARPU, LTV, CPI
• Study A/B test results and competitor benchmarks
• Read player reviews and feedback
• Map the workflow: sprint cycles, daily standups, Live Ops
• Identify early wins for quick impact

𝗙𝗶𝗿𝘀𝘁 𝟳 𝗗𝗮𝘆𝘀: 𝗧𝗲𝗮𝗺 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆
• Review the content pipeline and Live Ops setup
• Spot inefficiencies and improve communication
• Learn dashboards and tracking tools
• Use data to validate decisions
• Start forming hypotheses around pricing, retention, engagement

𝗙𝗶𝗿𝘀𝘁 𝟭𝟰 𝗗𝗮𝘆𝘀: 𝗥𝗼𝗮𝗱𝗺𝗮𝗽 & 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻
• Align on vision and KPIs with stakeholders
• Define focus areas and improvement goals
• Create a roadmap and optimize backlog by impact
• Adjust monetization and sync across departments
• Track early results and iterate fast

𝗙𝗶𝗿𝘀𝘁 𝟯𝟬 𝗗𝗮𝘆𝘀: 𝗜𝗺𝗽𝗮𝗰𝘁 & 𝗦𝗰𝗮𝗹𝗶𝗻𝗴
• Run your first A/B tests
• Optimize Live Ops and cadence
• Improve monetization for steady growth
• Build a structured testing framework
• Use data to boost engagement
• Deep dive into marketing and UA trends
• Collaborate on creatives, align with campaign timelines

In 30 days, you can move from learning mode to leading change.