A lot of hype around AppLovin in eCommerce!
𝗧𝗵𝗲𝗿𝗲’𝘀 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗵𝘆𝗽𝗲 𝗮𝗿𝗼𝘂𝗻𝗱 𝗔𝗽𝗽𝗟𝗼𝘃𝗶𝗻 𝗶𝗻 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲. If you think Applovin cracking e-commerce is the end game, you don’t understand where the puck is going 🏒👇
While Meta continues to dominate budgets with at least 60%+ of spend, for top-spending brands AppLovin has equaled or overtaken heavyweights like Google (~10%), Amazon Ads (~5%), and TikTok (<3%) for a spot in the marketing mix.
Some brands have achieved that level of spending scale in a short 2-8 weeks from onboarding, which is impressive, especially as they are already leapfrogging channels with multibillion-dollar ad businesses like TikTok, Amazon, and even Google.
E-commerce brands are allegedly achieving higher spend and higher ROAS on Applovin than Meta right now. Since AppLovin’s eCommerce ads network is still in closed beta, it will be interesting to monitor if there’s a consistent ability to maintain this.
If you look into the actual documentation of AXON pixel tracking, there is more. Events tracking all the e-comm actions could be used differently if you know how to leverage it. 𝐈 𝐚𝐦 𝐫𝐮𝐧𝐧𝐢𝐧𝐠 𝐌𝐞𝐭𝐚, 𝐆𝐨𝐨𝐠𝐥𝐞, 𝐚𝐧𝐝 𝐞𝐯𝐞𝐧 𝐓𝐢𝐤𝐓𝐨𝐤 for Steam and PC games for their titles, with landing pages optimized for different events—Add to Wishlist, Sign up to Waiting list, and many more.
The same thing goes for marketability testing when you optimize for conversions. Guess what? With Applovin’s recent Pixel tracking, you could potentially do the same.
This opens up another level of growth for AppLovin! 🤯
