Pokemon TCG Pocket is making $5.3M/Day in IAP!
𝐏𝐨𝐤𝐞𝐦𝐨𝐧 𝐓𝐂𝐆 𝐏𝐨𝐜𝐤𝐞𝐭 𝐢𝐬 𝐦𝐚𝐤𝐢𝐧𝐠 🚀 $𝟓.𝟑𝐌𝐢𝐥/𝐝𝐚𝐲 𝐢𝐧 𝐈𝐀𝐏 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰𝐢𝐧𝐠! This game is going to hit $1 Billion in revenue in less than 9 months 👇
Don’t you think? Well, in this special nostalgia episode with John we explore the gameplay mechanics, the nostalgia factor of the game, and the importance of booster packs and collection systems. Jakub discussed the innovative Wonder Pick mechanic that drives player interaction and excitement. There is a content pipeline for next quarter with trading and events coming. Uff! What a pipeline. Also, check the easter egg at the very end of the show.
I assume this game spends around 5-10% of its daily revenue, which is $500k/day. This is a lot as a standalone number, but this is almost nothing regarding the overall daily revenue. The UA foundation is there, but they could expand the operations on multiple levels – channels & creatives. Why not using Pokemon theme song? Why not use narrative/story-driven creatives for each Pokemon? The Pokémon Company International, what do you think?
Creatives are wrapped around pack openings. Which the game is all about. The collection of Pokemon. Gotta catch ’em all, right? Some people missed the important point. Pack openings are incredibly appealing on YouTube for several psychological and entertainment-driven reasons. Here’s why millions of people are hooked:
𝐓𝐡𝐞 𝐓𝐡𝐫𝐢𝐥𝐥 𝐨𝐟 𝐀𝐧𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧
Pack openings play on humans’ love for surprises and the dopamine rush of what could be inside. It’s like scratching a lottery ticket—people are drawn to the suspense of seeing whether the pack contains something rare, valuable, or exciting.
𝐒𝐜𝐚𝐫𝐜𝐢𝐭𝐲 𝐚𝐧𝐝 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐢𝐭𝐲
The chance to see rare or limited-edition items being revealed adds an extra layer of excitement. These special pack videos on YouTube often contain items or cards that are hard to come by, making the discovery feel unique and significant.
𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐑𝐨𝐥𝐥𝐞𝐫𝐜𝐨𝐚𝐬𝐭𝐞𝐫
Pack openings are full of highs and lows—will they get Mewtwo EX Jakub Remiar, or will it be a Magikarp Felix? This emotional tension creates a narrative that’s compelling to watch, almost like a mini-drama.
Ultimately, pack openings combine elements of surprise, satisfaction, and shared excitement, making them a perfect recipe for addictive content. It’s not just about the packs—it’s about the experience!
📺 Watch on YouTube:
