9 hidden patterns every successful studio use to scale games.

Data-driven mobile games reign supreme. 9 “hidden” patterns every successful studio uses to scale games:

Listen, to get a profitable game:
You need to reach out to your power players.

Just about any hit hybrid casual game has
1 year of life time in terms of decent CPI and UA.
From there, you are going to have to rely on retention.

✅ Keep a steady level funnel,
⚠️ Monitor your level difficulty carefully,
❌ Avg session goes down, so does your replay value.

✅ More levels played for stickiness,
⚠️ Snackable gameplay creates more sessions,
❌ If sessions don’t lead to retention, that’s a red flag.

✅ IAP in, IAA out,
⚠️ DAU will go down, eventually,
❌ You can’t keep CPI low forever.

Try to monitor these data patterns and
See if you can increase your key metrics.

Cheers!

Quick Index:
CPI: Cost Per Install  UA: User Acquisition
IAP: In App Purchase IAA: In App Advertisement
Power Players: Users tend to stick to game for long period of time (up to 90 days) and willing to spend money. (I refuse to call them Whales.)