2 Growth Hacks by Supercell on Mo.co

2 actual growth hacks that worked to soft launch.

Supercell’s newest game mo.co, and why it worked:

Supercell used 2 super known tactics for soft launch

1- Create mystery and curiosity with invite only play,
2- Picked a popular social platform to announce it.

1-> Invite only strategy worked because:
Well, they are Supercell…
There are no other big western mobile mmorpg
that can appeal to younger generation Z and Alpha.

2-> Linkedin Marketing Growth Hack:
Linkedin notifies everyone on job changes,
Many Supercell employees just did that..
Linkedin has the most potential of paying players.

So thats their soft launch strategy in a nutshell.
And in my opinion, it’s not perfect,
but it’s DIFFERENT.

Not many companies can pull that off.

Notify potential paying players:
–> game industry audience <–
Let them know their friends and family
who are also Gen Z and Gen Alpha
And potentially paying players as well..

As far as I know, there is no paid UA so far and
And this tactic got them over 2.7M player.
Well done.

Imagine an actual campaign with
polished game content and monetization.