• Apple Ads remained the number one global media source for iOS gaming, with AppLovin narrowing the gap and leading in tier one North America and Western Europe.
• Google Ads led across Android gaming, while AppLovin, Mintegral, and rewarded platforms such as adjoe posted major gains.
• Apple Ads retained its top position in iOS non-gaming, followed by Meta Ads, TikTok for Business, Google Ads, and Snapchat.
• Google Ads held the number one position in Android non-gaming, with Meta Ads at number two. TikTok for Business ranked number three, with Google Marketing Platform and Snapchat entering the top five at numbers four and five, supported by meaningful jumps in retention quality