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🚨 Rewarded UA in 2025?

Ömer Yakabagi

🚨 Rewarded UA 2025! ⚡️

Spent an hour to save your time & energy.

AppsFlyer Performance Index is OUT.

Let’s take a closer look at the
Incentives, Platforms, Apps, Channels, or UA… 😅

Anyway.

Let’s make one thing crystal clear. 👇🏻

Rewarded Networks are now full UA Partners, not just side channels.

🦄adjoeleads with the widest global footprint.
– Saw that it’s No:1 in US, EMEA & APAC!

🕺🏻exmox GmbHclimbs hard with a solid reach.
– Keeps rocking over Casual & Match!

⚡️Gamelightdominates NA Casual.
– Android High-Performer!

✈️TyrAdsshows the biggest category spread.

🤟🏻Almediasurprises with strong Midcore & Match.

Mistplayremains the premium NA source with high-LTV users.

Other players likeBesitos | KashKick,Prodege, LLC,Influence Mobile,Scrambly&MAFact as sharp genre specialists.

More Solid info?

• Apple Ads remained the number one global media source for iOS gaming, with AppLovin narrowing the gap and leading in tier one North America and Western Europe. 

• Google Ads led across Android gaming, while AppLovin, Mintegral, and rewarded platforms such as adjoe posted major gains. 

• Apple Ads retained its top position in iOS non-gaming, followed by Meta Ads, TikTok for Business, Google Ads, and Snapchat. 

• Google Ads held the number one position in Android non-gaming, with Meta Ads at number two. TikTok for Business ranked number three, with Google Marketing Platform and Snapchat entering the top five at numbers four and five, supported by meaningful jumps in retention quality


Here is the link to the report.

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