About the author
Michael Kopelovich
I deliver weekly insights on game monetization strategies, reviews with a focus on revenue, and tips on marketing and creative design.
Welcome Back Pass designed for returning users on Survivor.io
🔑 Spotted something new in Survivor.io (Habby) — a Welcome Back Pass designed for returning users.
Most games lean on:
🎁 Welcome back gifts (a simple bundle)
🎯 Welcome back events (less common — e.g., MONOPOLY GO! has one)
But this is the first time I’ve seen a special pass created just for reactivated players.
Why it’s clever:
✅ Adds structure & progression instead of a one-off reward
✅ Encourages players to re-engage daily after coming back
✅ Opens monetization opportunities (premium pass upsell)
It’s a fresh twist on reactivation design — turning “welcome back” into an ongoing journey rather than a single moment.
👉 Curious — do you think more games will shift from gifts → events & passes for returning users?
