Unity to give up on the Mediation Wars?

𝗜𝘀 𝗨𝗻𝗶𝘁𝘆 𝗴𝗶𝘃𝗶𝗻𝗴 𝘂𝗽 𝗼𝗻 𝗺𝗲𝗱𝗶𝗮𝘁𝗶𝗼𝗻?
Or just shifting the battlefield.

Unity’s LevelPlay had a unique edge: Ad Quality.
The best tool to minimize retention drag from bad ads.
Until now, a LevelPlay exclusive.

𝗧𝗼𝗱𝗮𝘆, 𝗨𝗻𝗶𝘁𝘆 𝘂𝗻𝗯𝘂𝗻𝗱𝗹𝗲𝗱 𝗔𝗱 𝗤𝘂𝗮𝗹𝗶𝘁𝘆.
Any publisher. Any mediation.

Which raises the real question: Is LevelPlay Unity’s goal anymore?

Broad adoption gives Unity something even MAX can’t wall off:
👉 Which games are advertising where
👉 Which creatives are scaling fastest
👉 Which players click on which genre

Granular creative data doesn’t just help optimize ad quality.
It slowly chips away at MAX’s data moat.

Unity isn’t trying to win the mediation throne.
𝗧𝗵𝗲𝘆’𝗿𝗲 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗹𝗲𝘀𝘀 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲.

By itself, this won’t change the game. Not even close.
But it shows where Unity is aiming.