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Toca Boca Hits $1B in User Spending!

Andrei Zubov

Toca Boca Hits $1B in User Spending! 🚀

The publisher’s success skyrocketed with Toca Boca World—an open-ended kids’ simulator that has captured a massive audience 👯

Popular among girls mostly, the game offers complete freedom: no levels, no achievements, no penalties—just endless customization, exploration, and decoration 🧘‍♀️

Generating 82% of Toca Boca’s revenue, Toca Boca World peaked at $17M per month in 2021. Today, seasonal spikes during school vacations continue to drive revenue, reaching $9M in December 2024 🌊

Check out the publisher’s public AppMagic page for more insights: https://lnkd.in/dnhhG5zp

Monetizing kids’ games is no easy feat, but Toca Boca has mastered it. Today, the publisher holds the #1 spot among kids’ game publishers worldwide! 🥇

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