RevenueCat raises $50M: Monetizing Mobile Amid AI Boom
RevenueCat, now the backbone of over 70,000 subscription-based mobile apps, just announced a $50M Series C to level up its mission: helping developers make more money, faster.
Founded in 2018 as a side project by Jacob Eiting and Miguel Carranza, RevenueCat started as a simple tool to manage in-app subscriptions. Today, it’s handling billions in payments and is used by 1 in 3 new subscription apps.
Now valued at $500M, the company plans to go far beyond subscriptions.
Why It Matters:
- New funding round led by Bain Capital Ventures (with support from Index, YC, and others)
- $100M total raised
- 2,000+ devs already testing RevenueCat’s web billing engine, now a serious Stripe/Chargebee contender
- CEO Jacob Eiting says: “We want to build the most important software company for apps—by a mile.”
What’s Next for RevenueCat:
- Web billing: After the Apple-Epic ruling, devs can now link to external payments. RevenueCat not only supports it—they test whether you should.
- Smarter monetization tools: Think drag-and-drop paywall builders, virtual currency support, and point-of-purchase optimization.
- Beyond billing: Tackling cash flow pain, UA challenges post-ATT, and even fraud mitigation.
- AI-powered future: RevenueCat sees huge potential in working with “vibe-coded” apps—AI-generated apps made by non-developers.
- Experiments with real data: Using its own app (Dipsea), RevenueCat can run real-world tests to help devs make smarter monetization calls.
Eiting compares this new chapter to Shopify’s growth story—starting from a core tool and expanding into a full-stack platform.
Big Picture:
“We’ve reached a moment. We could say, ‘This is enough’—or we can double down and build something massive. This is RevenueCat Part 2.”
— Jacob Eiting, CEO
Whether you’re launching your first app or scaling to millions of users, RevenueCat wants to be your monetization engine—backed by data, shaped by dev experience, and built for the modern mobile economy.
