Monopoly GO made over $810M in 2025 with 23.7M+ installs and 6K+ creatives!

Monopoly GO by Scopely has made over $810M in 2025 with 23.7M+ installs and 6K+ creatives!

Let’s look at their creative strategy? 👇🏼

We analyzed their top-performing creatives from the last 90 days using Segwise (Creative Analytics Agents) and uncovered some fascinating patterns:

Creative code (TL;DR):
1️⃣ 57.6% ads nail the 16-30 sec duration sweet spot!
2️⃣ 78.8% of them rely on purely animated ads
3️⃣ 72.7% of them use voiceovers throughout – narrative-driven approach

Here’s what you can steal!
✅ Success-oriented ending – 60% ads ended on a positive note!
✅ Collection/Rewards focus – 33% concepts center on money/vault mechanics
✅ Audio first storytelling – 73% leverage voiceovers to explain mechanics or drive narrative-based storytelling

𝐌𝐨𝐧𝐨𝐩𝐨𝐥𝐲 𝐆𝐎 𝐡𝐚𝐬 𝐜𝐫𝐚𝐜𝐤𝐞𝐝 𝐭𝐡𝐞 𝐜𝐨𝐝𝐞: 𝐜𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 + 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬 + 𝐚𝐮𝐝𝐢𝐨 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 = 𝐑𝐎𝐀𝐒 🚀

👇🏼 Swipe through for the complete breakdown and actionable insights for your game strategy!