I bring a SPICY topic today!

I bring a SPICY topic today 🫣 🌶️

I just started a project with one of those grey / dark grey / black-af-hat ASO companies 😂😂

Don’t ask me ANY detail because obviously, I can’t share anything but I have to say it…

👉It fu***** works.

We’re ranking top 5 and top 4 for keywords we could NEVER even touch the top 10 before (regardless of how much we put on UA)

What happens if we pause it? No idea. The client understands the risk, and we’re testing one last month to see if it can really push sales with lower spend on paid ads.

This is so fucking annoying and incredible at the same time.
It proves that nothing but money matters in this industry.

And that’s why I always see ASO as a complement to growth, never the foundation.

You’ve got big pockets? You win.