Game Publisher Insights: Homa

The other day, my bank teller asked what I do,
I said I design mobile games.
He lit up: “Oh wow… like Royal Match?”

I laughed ,“Well… kind of. But not really.”

Is this what people think all of us do?
Like does he even know its almost a $4B game,
or how big of an operation it is to run that…

Anyways…

I think I deconstruct way MORE
games than I construct on daily basis.

Today’s flash takes is about Homa,
Major mobile publisher in France, 🇫🇷
Increasing their activities in Türkiye as well.. 🇹🇷 👀

My flash takes goes as:

⚡ 86% IAP is All in Hole,
⚡ No major 2025 release,
⚡ Ad Revenue > IAP Revenue,
⚡ 20% downloads are arcade idles,
⚡ 30% downloads are action shooters,
⚡They are trying to shift focus on puzzles,
⚡ But their action games keeps their low CPI,
⚡Figuring out IAP monetization will scale them.

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Cheers!

PS: Ad revenue may or may not change my comments. Opinions are my own.