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Gaming M&A returns to growth in 2024

Gaming M&A and financings in 2024 saw a robust year, with $27.3B in disclosed deal value across over 967 transactions, a 39% increase in disclosed value compared to 2023. Public markets showed signs of recovery with the Drake Star Gaming Index growing 10.4% for the year. The Drake Star Global Gaming Report 2024 analyzes Gaming and Esports dealmaking in 2024 and the last quarter of the year and outlines what to expect for the coming year and beyond. Full report here.  Highlights include:  M&A activity in 2024 experienced a 21% increase in deal volume over 2023, with 198 announced deals and $10.5B in disclosed value. As predicted, several high-profile M&A deals emerged from private equity firms, including EQT’s $2.8B acquisition of Keywords and CVC’s $1.1B purchase of Jagex. Other major transactions included Playtika’s acquisition of SuperPlay for up to $1.95B and […]

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Supercell’s Super Record Revenue, $3 billion in 2024

Supercell hit a record $3 billion in revenue in 2024 as all of its live games saw sales rise YoY for the first time since 2014. Let's hear from Ilkka, CEO & Co-Founder of Supercell: The past year was a rollercoaster – the good kind of. We had some unprecedented successes and unprecedented challenges. Of the many achievements, failures, risks, and lessons at Supercell that highlighted 2024, two games stand out. On one hand, Brawl Stars exploded by every conceivable metric, like I have never seen before in my entire career. Brawl Stars is a great example of what is possible to achieve even with a relatively ”old” live game when all stars align. It is also the latest example that it truly is possible to create forever games, and the best games never get “old” if you keep them […]

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Retention Radar 2025 Report

Shout out to Aarki and their new Retention Radar Report that I stumbled across. My key highlights there: • Retention Decline in Casual Games: Casual titles saw a drop in D30 retention rates, reflecting shifting user engagement and the growing challenge of sustaining player interest over time. • Rewarded Ads Continue to Dominate: Rewarded video ads outperform other formats, delivering both high retention and revenue impact, especially in Tier 2/3 regions where conversion to paying player (IAP) is harder. • Regional Monetization Differences: Emerging markets see a higher dependence on ad monetization versus in-app purchases, emphasizing the need for flexible monetization models across regions, this includes eCPM’s and localised IAP pricings. • RPGs Lead in Long-Term Retention (No Sh*t): Strategy and RPG games show the strongest long-term retention rates (D30 and beyond), highlighting the importance of deep, immersive gameplay and […]

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2024 Global Mobile Games Marketing Trends by SocialPeta

Source: SocialPeta The global mobile gaming market in 2024 continues to grow, fueled by increased smartphone penetration in emerging markets and strong in-game purchase trends in established markets like North America and Europe. Both large and small companies are expanding internationally, with significant growth potential in these regions. Key Highlights: Mobile Game Market Continues to Recover: Over 250K advertisers participated in global mobile game ad campaigns in 2024. Hong Kong, Macau, and Taiwan Are the Most Competitive Markets: These regions are the only ones where the average number of creatives exceeds 100. The U.S. leads in the number of advertisers, surpassing Europe. RPG Games Lead in Creatives: RPG games have the highest average number of creatives, exceeding 220 on average—more than any other genre. iOS Creatives Are on the Decline: The share of iOS creatives has dropped below 30%, with new creatives now almost […]

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MTG posts 7% YoY Q4 Growth: Strong Mobile Gains and Strategic Acquisitions

In the fourth quarter of 2024, Modern Times Group generated revenue of $155 million. Snowprint made its first organic contribution to MTG's performance in Q4 2024, following its acquisition in October 2023. Modern Times Group recorded a 7% year-over-year growth in net sales, reaching $155 million, driven by 9% organic growth and a 6% increase in constant currencies, according to the firm's Q4 2024 financial results. User acquisition spending in Q4 amounted to $62, representing 40% of revenues, up from 38% in the previous year.  The tax expense amounted to -$8 million, leading to a total net income of -$22 million. Cash flow from operations was $30 million, and cash and cash equivalents at the period's end stood at approximately $324 million. Steady revenue growth in FY 2024 For the full year of 2024, MTG recorded a 3% YoY increase in net sales, […]

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Take-Two Gaming Report: Losses Increased by 36%

Take-Two Interactive released its report for the third quarter of fiscal 2025, which spanned from October 1 to December 31, 2024. Here's what it revealed. ▫️Take-Two reported net revenue of $1.36 billion, which is 1% lower than the previous year. ▫️Almost all revenue came from digital game sales—96% or $1.31 billion. ▫️The leading platform for Take-Two remained mobile, accounting for 54% of revenue. Console games contributed 37%, while PC and other platforms made up 9%. ▫️The total net bookings for the quarter rose by 3% to $1.37 billion. ▫️Losses couldn't be avoided. During the quarter, Take-Two lost $125.2 million, a 36.6% increase compared to the previous year. ▫️Overall, the company is pleased with the quarterly results. Although the mobile division led by Zynga earned less than expected (mainly due to a downturn in the hyper-casual games segment), overall operational metrics […]

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Türkiye: Rising Gaming Empire’s 5-Year

When you think of recent massive mobile gaming fundraisings, Turkiye is the first country that comes to mind.What secret sauce links Peak Games, Gram Games, and Rollic? It’s much more than their Turkiye origin—they’re architects of the casual and hyper-casual gaming boom. Their exits didn’t just validate Turkiye’s market potential; they catalyzed a 4B+ investment surge with over 150 deals in the past five years, positioning Istanbul as a strategic hub for global gaming innovation.But here’s the kicker: Those figures don’t include the seismic $2.5B fundraising (50/50 split between equity and debt) rumored to be in play for Dream Games. If confirmed, this deal wouldn’t just break a record of being the most prominent gaming fundraising; it would shatter them, surpassing even Europe’s flashiest tech rounds. To put it bluntly, Turkiye isn’t just part of the mobile gaming conversation—it’s writing […]

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Casual Games Report 2024

Casual Games Report 2024: Following 5 Routes to SuccessAppMagic's much-anticipated 2024 report is now live.This year, we’re diving into key trends across 5 genres in Tier-1 West: Match-3 with Complex Meta, Merge-2 with Complex Meta, Match 3D, Sort Puzzle, and Casual Casino 🎮 Inside, we’re answering big questions like:— What are today’s hottest genres, and how can you spot the next big one?— Why does market structure matter more than genre growth?— How are UA challenges reshaping monetization strategies?But most importantly, the report highlights that even during the most challenging times, there are opportunities to thrive across genres of all sizes, complexity, and competitiveness.Enjoy the read!

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The State of Mobile 2025 Report

2024 was a banner year for the mobile market, with a whopping 4.2 trillion hours spent on Apps and $150 billion in user spend.As the frontrunner in mobile market intelligence, Sensor Tower is excited to unveil our most comprehensive report yet. Packed with key insights to elevate your digital strategy, this report uncovers the trends, tactics, and campaigns that defined the year.Here's a sneak peek at what you’ll discover in the Report:📲 Connecting Mobile to In-Person: App categories that bridge digital and real-world experiences—like outdoor health & fitness, grocery, and dining—are thriving amid digital fatigue.🎮 Mobile Gaming Bounces Back: Gaming spending surged to $81 billion (+4% YoY), driven by Strategy, Puzzle, and Action games.🌍 Competition Goes Global: The e-commerce landscape heats up as Chinese giants Temu and SHEIN expand their reach.📹 Video Dominates Spending: Streaming and Social Media apps see […]

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8 Predictions for Gaming M&A and Investments in 2025

Written by our Partner, InvestGame. 2024 was a year of recovery and strategic recalibration for the gaming industry. After years of pandemic-related challenges and shifting market dynamics, the sector is gradually finding its footing. As demand for gaming fell post-COVID, many public companies struggled to demonstrate positive organic revenue growth (i.e. growth excluding revenue from recently acquired companies), often missing analyst expectations. Rising interest rates and broader macroeconomic uncertainty further affected valuations for publicly traded gaming firms, making company stock less attractive currency for new acquisitions. This led sellers of acquisition targets to prefer cash over buyers’ illiquid, risky, and typically depreciating stocks. Meanwhile, debt raised during the pandemic to finance acquisitions has become more expensive to service. Coupled with weaker organic performance, these factors tightened debt covenants and led numerous public strategic players to announce strategic reviews, lay off […]

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Mobile Gaming 2022 to 2025

Mobile Gaming grew in 2024 by 5.3% YoY (Sensor Tower, worldwide data excluding China)  📲 . But downloads are lagging both on Android and iOS... are we seeing a shift towards smaller number of bigger games? At the same time concentration among top publishers is not necessarily growing🤔 ... Genres that had significant scale and high growth rates were Board, Casual, Strategy, Puzzle - they were growing both in 2024 (2024 vs 2023) and in 2023 (2023 vs 2022). All details how mobile gaming was behaving in 2024 you can find in my report  📕 📕 📕 - almost 60 pages with different data analyses, data points around mobile gaming (from various data sources).#mobilegaming #data #insights #gaming #market #mobilegaming2025

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Mobile Game Leaders: 2024 Analysis

Market Performance Global consumer spending on Mobile Games declined for the second consecutive year, reaching $107 billion in 2023. Mobile game downloads fell for the first time, totaling 88 billion. Emerging Trends Casualization: There's a notable shift towards more Casual Gaming experiences, with Mid-core games facing challenges connecting with their audiences. Brands & IPs: Brands are increasingly engaging in partnerships to attract new audiences, leveraging well-known intellectual properties to enhance appeal. Regional Developments Chinese gaming companies have significantly expanded their global presence, with China-based publishers capturing a third of global revenue. They've successfully entered markets like Japan & U.S. through quality production and localization efforts. WeChat Minigames Are Crushing It in China Technological Innovations Advancements in cloud gaming and AI integration have been pivotal. Big Studios like Tencent and NetEase are leading with cloud gaming platforms and AI-driven game features, […]

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