By 2027, 50% of all Mobile Ads will be AI generated
Localizing your ad creatives? Just a simple change in the prompt 😎 Here we have an example from Kingshot, the biggest mobile game of this year doing 🤑 $3 Mil. a day in revenue !!!
The AI usage in mobile games ad creatives is getting so big, we had to start a special segment of creative trends focused just on AI 🤖. My prediction is that by the end of 2026, 50% of all mobile ads will be AI generated or will have AI hooks in them at least.
So what 𝐭𝐫𝐞𝐧𝐝𝐢𝐧𝐠 𝐀𝐈 𝐚𝐝 𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐬 we see this month in the market?
▪️ Point of View ads (POV) with thematic narrative
▪️ Pixelated art style transitions
▪️ Pixar like animated character hooks
▪️ Generated real life people hooks
▪️ Split picture of UGC people commenting on AI creatives
▪️ Split picture of AI people commenting on the real creatives
▪️ Day 1 vs Day 1350 comparison, with some celebrity infringement 😅
▪️ Cutting metal, planets and eating lava rocks
▪️ This game has No Ads “humor” story
▪️ God hand interacting with real life
▪️ Street interviews
▪️ Morphing 2 characters into 1
AI hooks 🎣 are still much more prevalent compared to whole AI generated creatives. But the key UA spend is still based on normal “human made” creatives, they are still not going anywhere 😁. We still don’t see the usage of current top AI video models, as there seems to be a 2-3 months lag, during which creative teams hop on the latest tech. Join us as we talk about all of this with Felix & Matej 🦩 on this new segment on the two & a half gamers podcast 😎.
