Mobile Gaming World: Finland

What do we know about the Finnish Mobile Gaming Scene? Here we go after our first shot "Mobile Gaming World: Türkiye". It wasn't easy to gather all these data and insights together, BIG THANKS to Joakim, Antti, Joni, Jani, Jere, Gus, Veli-Pekka, Neogames, GameCity Kajaani, and IGDA Finland. Appreciate the support! Helsinki was the mobile game start-up capital a decade ago, home to Nokia, Rovio, and Supercell. The scene attracted heavy investment, leading to successes like Fingersoft, Small Giant Games, and Seriously. However, no new hit studios since the 2020s... "We here in Finland, are at a disadvantage - and we're blind to it," Gus said. Finnish Mobile Gaming Scene We all know the giants. How about the data behind? 🦄 » Supercell Clash of Clans, Clash Royale, Hay Day, Squad Busters, and Brawl Stars... So far, Supercell has generated […]

Ömer Yakabagi October 18

Highlights

Mobile Gaming Today: 30

Hey Fam 👾 Mobidictum Istanbul Week! Hit me up if you’re there :) BTW, seen our September Report? Meme of the Week Does anyone like Ads, except for Felix? :)) Mobile Marketing 🧱 Zubov: LEGO & Fortnite 💵 Remiar: ReelShort » Money-printing Machine 🔗 Lancaric: Zipline Hook - Game-Changing Trend 🎯 Dogan: Maximizing CPM Without Losing Players 📊 Slashcev: Top Mobile Casual Games Benchmark Metrics 📈 Fomina: Successful Growth Strategy Behind Dice Dreams 💰 Braberg: Mobile Ad Revenue - Google Admob Mediation 🎨 Kananen: Forming Ads, Creatives, Marketing Messages 🧠 Weiss: Brain games in the top charts? 💡 Fodor: 10 Gaming Creative Takeaways 🧩 Kopelovich: Unpuzzle by HYPERCELL 🔍 Razmakhov: Creative Decode #9 Industry Highlights 🧱 Yakabagi: Turkey Blocks Discord 🗂️ Black: Data Dump Friday; Oct 11th 💥 Vasiuk: 10 Advice to Ruin Your Game 🎁 Farha: Best Free Resources […]

Ömer Yakabagi October 14

Highlights

Mobile Game Leaders: September 2024

Seasonality hit UA hard. Most Publishers saw a dip in downloads as UA budgets get slashed in September. Higher CPI: Competition! E-commerce & Retail brands dominate the market with massive ad budgets, driving CPIs up & up. Shifting User Attention: Holiday Shopping - yaaay! Black Friday & Amazon Prime Days sound cool, right? There we go with the drop in engagement with gaming ads. Lower UA Budget: Q4 is mostly the lowest-budget quarter. Gaming advertisers feel the pinch, having to cut back on UA spending as costs peak. Publisher Response: Many shift focus from new installs to retention and monetization, emphasizing in-game events and promotions. However, TikTok and Meta have rolled out enhanced probabilistic matching features, and these new models are likely to drive ad spend up on these platforms in the coming months. Let's start with New Games & […]

Ömer Yakabagi October 12

Journal

Turkey Blocks Discord

After access to Instagram, Twitch, KICK, OnlyFans, and Roblox was restricted—though many were later reinstated—Turkey also blocked access to Discord today. Twitch has over 5 million monthly active users (MAU) in Turkey, and it's likely that a large portion of these users are also active on Discord, as it’s common for viewers to join streamers' Discord servers to engage more deeply. A New Day, A New Ban Yes, it's another eventful day in the world of digital platforms in Turkey! According to BTK’s latest statement, a court ruling in Ankara has blocked access to the popular messaging platform Discord. The reason? Allegations that criminals were using it for malicious purposes… But here’s the thing: Discord is not just a chat app. It’s a platform that helps young people explore the tech world, and it's heavily utilized for business, education, and […]

Ömer Yakabagi October 9

Journal

WOW with Creativity: Top 15 Websites by Gaming Studios

Before all, it's not like Pocket Gamer Awards or so, we're talking about personal taste here. Just lower the expectations 😅 Though, isn't it just weird not many people talk about this? You Think Mobile Gaming = FUN & COOL? Lezgo. 🕺 #1 Illusion Labs In-game moments feel like movie scenes. High-quality visuals - cinematic experience. Potential to DOMINATE if all turned into videos. #2 Gameloft Smooth design with relaxed vibes. Asphalt trailers make you want to race. Flawlessly polished and well-structured. #3 InnoGames Simple design with a surprising twist. Trailer videos are a must-watch. Subtle, but engaging. #4 Scopely Fun, smooth animations with familiar game characters. Engaging and inviting. Scrolling animations add extra fun. #5 TutoToons Overflowing with adorable characters. Cute animations everywhere. Instantly heartwarming and fun. #6 Wildlife Studios Cool transitions showcasing game moments. Hover for instant game […]

Ömer Yakabagi September 11

Journal

Mobile Game Leaders: August 2024

The mobile gaming market in August 2024 is a mix of stability and change! Top games are holding their ground in Downloads & Revenues, but there are some interesting shifts with new titles entering the scene. While overall downloads have dipped a bit, smart monetization strategies are keeping revenues strong or even growing. Emerging games are making waves, showing the market's ability to adapt and grow. Let's dive into the top Pubs & Games to see the trends in mobile gaming. Trending Games - Top Free So, what? The ranking changes among these games reveal interesting trends in the mobile gaming market. Games that offer quick, engaging, and often social experiences seem to be climbing the ranks more significantly. Titles that introduce novel gameplay mechanics or capitalize on popular genres (like puzzles, racing, and action) also show strong performance. Moreover, […]

Ömer Yakabagi September 3

Journal

Rewarded UA: Incentivised Ad Platforms 2024

What's going on in this Rewarded UA Space? A big shoutout to Paul Bowen for writing on this topic! Cool to collaborate :) We're tracking a new company launch every week at this point. Especially gift card reward apps. What's causing the explosion of incentivized/rewarded UA channels recently?Is it because IDFA deprecation killed other channels? Or is it because advertisers are seeing great results from these channels? Or something else? Paul's main hypothesis is that most other ad formats have incumbents that dominate the 3rd party supply meaning there's little innovation available for new entrants. Rewarded video Banners Display OEM These are all 2-Sided marketplaces that are nearly impossible for startups to compete in.However, rewarding players for playing games is a 1-Sided marketplace. Once you've created value for the advertiser, you've got a viable business. The benefit for these new […]

Ömer Yakabagi August 29

Journal

ZiMAD’s 15-Year Journey: Magic Jigsaw Puzzles & Beyond

ZiMAD has been a trailblazer in the mobile gaming industry, creating games that captivate millions of players worldwide. What drives this success? In this exclusive interview, Dmitry Bobrov, CEO of ZiMAD, shares the journey from its pioneering days in the puzzle game genre to becoming a global leader. Bobrov offers a glimpse into the company’s innovative development strategies, the challenges of staying ahead in a competitive market, and how ZiMAD continues to push the boundaries of mobile gaming while fostering a culture of creativity and collaboration. Ready? Let's go! Q: ZiMAD has been a key player in mobile gaming for over 15 years. Can you share the story behind its founding? A: From the very beginning, our inspiration came from the vast potential of the mobile gaming industry. We were, and continue to be, driven by the opportunity to work […]

Ömer Yakabagi August 22

Journal

Mobile Games Leaderboard: Top Turkish Studios

Many are talking about the Turkish Mobile Gaming Scene. How about the games? The Turkish mobile gaming industry has become a powerhouse, producing many top-grossing games globally. Our 'Leaderboard' highlights leading Turkish Studios' hit games, showcasing their revenue and downloads over recent months. From Dream Games’ Royal Match to emerging titles like Traffic Escape by Fomo Games, the global competition is fierce, and these games are setting the stage for who will dominate in 2025. Top Grossing Games by Turkish Mobile Gaming Studios Data: AppMagic (2024 May, June, July) #1 Royal Match by Dream Games Launched in February 2021, Royal Match surpassed $2 billion in Revenue and 290M Downloads. Casual Puzzle Match-3: July 2024 Royal Match is #1 in Revenues with $105M and #2 in Installs with 7.6M in July. Over the past 12 months, the Casual Match-3 genre generated […]

Ömer Yakabagi August 21

Journal

Mobile Gaming World: Türkiye

The Turkish mobile gaming industry is booming. We hear everywhere. How about taking a closer look? Turkish Mobile Gaming Scene As Shakespeare says: Hypercasual or Match-3? That's the question. You're right, both! However, the Golden Era of Hypercasual games has passed. Despite global challenges, many big studios are now focusing on long-term game projects. Rollic exemplifies the transition with its Casual Puzzle games, Mayor Match and Seat Away. Data Corner: Mobile Gaming in Türkiye The pandemic boosted Mobile, with daily time spent rising from 3.2 hours in 2019 to 4.3 hours in 2020 and holding steady. 81% of Turkish adults reported playing at least one mobile game. Also a highly engaged bunch, with 41% of them playing more than ten hours a day. According to Newzoo, the Turkish mobile gaming industry has surged, fueled by a young population, widespread smartphone use, […]

Ömer Yakabagi August 7

Highlights

InvestGame: Q2 2024 Gaming Investments

As we progress through 2024, the gaming industry is showcasing signs of recovery after a tumultuous period, with mobile gaming taking the spotlight. InvestGame Q2 2024 Report highlights significant strides in mobile gaming, making it the primary driver of growth and innovation. Here are the key takeaways: 1. Mobile Gaming Market: Asia Leads the Way Asia remains the powerhouse for mobile gaming, driving significant IAP revenues. The top new releases in Q2, including "Dungeon & Fighter: Origin" and "Wuthering Waves," underscore the region's dominance in the mobile gaming market. With millions of installs and substantial revenue figures, these games highlight the region's influence and the continued growth of mobile gaming globally. 2. Private Investments: A New Benchmark Q2 2024 saw a remarkable milestone with $1 billion invested across 116 rounds. This quarter sets a new benchmark for private investments, with […]

Ömer Yakabagi July 17

Journal

Ukrainian Gaming Success: Playdoku Developer Burny Games

Played Playdoku already? Meet the developer behind - Burny Games. Google Awards & Global Acclaim - CEO Anatolii Henis shares the backstory with us. Burny’s inspiring founding story, evolution, top titles, innovative approaches, and more. Burny Team: 55 HQ: Kyiv, Ukraine Top Title: Playdoku Genre: Logic Puzzle Tech: Unity & PlayFab Backend Hey, isn't their logo just great? The eyes... What's Burny's founding story? Our journey began officially on March 1, 2022. It was meant to be a significant milestone for our team, but it coincided with the outbreak of a full-scale war. This unexpected turn dampened our spirits, yet it was a pivotal moment. We faced a choice: succumb to demotivation or channel all our energies into building a resilient Ukrainian business. We chose the latter. Our initial releases were crafted amidst checkpoints and shelters across Ukraine. We fought […]

Ömer Yakabagi April 12

Ömer Yakabagi

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