Highlights 247 Ömer Yakabagi October 12
Most Publishers saw a dip in downloads as UA budgets get slashed in September.
Higher CPI: Competition! E-commerce & Retail brands dominate the market with massive ad budgets, driving CPIs up & up.
Shifting User Attention: Holiday Shopping – yaaay! Black Friday & Amazon Prime Days sound cool, right? There we go with the drop in engagement with gaming ads.
Lower UA Budget: Q4 is mostly the lowest-budget quarter. Gaming advertisers feel the pinch, having to cut back on UA spending as costs peak.
Publisher Response: Many shift focus from new installs to retention and monetization, emphasizing in-game events and promotions.
However, TikTok and Meta have rolled out enhanced probabilistic matching features, and these new models are likely to drive ad spend up on these platforms in the coming months.
Let’s start with New Games & Trendings 🕺🏻
Voodoo had an 8.3 millions increase in downloads, climbing from rank 6 to 4.
Anything interesting?
In November’22, Voodoo‘s Monthly Revenue was $1.2M , growing to $7M by September’24. For Rollic, the jump is from $1.1M to $10M IAP Revenue. (Nov’23 by Sep’24)
We can see the clear transition from hypercasual to hybridcasual here. However, IAP Revenue has remained stable for AZUR Games over the years.
Based on AppMagic Data out of 400,000 Creatives:
Top Ad Networks:
Top GEOs:
Two games showed an increase in downloads. Zupee 2.1M & Block Blast 850K.
Climbed to Top-30
3 games showed an increase in downloads. Build A Queen 1.5M, Hole.io 1.2M, and Paper.io 900K.
However, it is mostly -negative.
More?
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