Apple launches a dedicated Games App

Apple is reportedly launching a dedicated Games app across iPhone, iPad, Mac & Apple TV. It will replace Game Center and will centralize game launch, achievements, and Arcade.

Why it matters (imo):
🟣 More inventory for Apple Ads
🟣 Clearer separation between games & apps = less competition in placements like Search tab & Today tab
🟣 Multi-platform setup (iOS, macOS, tvOS) = cross-device user journeys
🟣 New ad formats possible (like playables?)

Bonus: Apple just acquired its first-ever game studio, RAC7 (Sneaky Sasquatch).

My take?
Apple is getting ready for a world of alternative app stores.
And it wants to keep a slice of the pie + grow its ad business/inventory.

This move protects traffic, revenue, and monetization.