A day without special offers is a lost day.

“A day without special offers is a lost day.”
That’s what someone in my network said recently.

But I’ve seen the opposite work — intentionally.

While working on Hero Wars Mobile at Nexters ($GDEV), we tested the idea of empty days — no LiveOps, no events, no offers. Just the basic shop with hard currency packs.

At first glance, it sounds like leaving money on the table.
But what we got was gold: a clear baseline.

These days gave us:

👉A true read on our core monetization floor
👉Clean data for forecasting and revenue modeling
👉A reference point to measure the real uplift from LiveOps
(Spoiler: LiveOps was driving revenue x2 on average.)

We scheduled these days deliberately — one per quarter — as a health check for our LiveOps strategy. Take a look at the picture attached, purely fictional, but give you idea.

So no, it’s not always true that “every day must be monetized.”

Sometimes a quiet day speaks the loudest.