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The Week
12 Lessons Helsinki Can Learn from Istanbul’s Mobile Gaming Boom
In the competitive landscape of mobile game development, two cities have emerged as fascinating case studies with contrasting trajectories: Istanbul and Helsinki. Both have produced notable success stories. Helsinki gave us the global phenomenon Supercell, while Istanbul birthed Peak Games […]
How AI Is Redefining the Roles, Teams & Talent Behind Games
In game development, it once took a village to ship a feature. Today, it might only take a curious designer, a good AI assistant, and a couple of hours. Soon, that same developer might be getting advice from an AI-trained […]
‘Freezing Families’ Trend
🧊 𝗧𝗵𝗲 “𝗳𝗿𝗲𝗲𝘇𝗶𝗻𝗴 𝗳𝗮𝗺𝗶𝗹𝗶𝗲𝘀” 👶 𝘁𝗿𝗲𝗻𝗱 𝗶𝘀 𝗮 𝗵𝗶𝗴𝗵𝗹𝘆 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗱𝗿𝗮𝗺𝗮𝘁𝗶𝘇𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁 𝗺𝗶𝘀𝘀. Why is it mandatory now? 👇 This trend has gained popularity in casual mobile game ads and is mandatory, especially in genres like […]
Cautiously Optimistic about the Future of Tech
Feeling cautiously optimistic about the future of tech more broadly, as well as adtech and gaming, thanks to some recent developments: • The pace of innovation in AI is staggering. I keep nudging colleagues (and even tech laggard friends) to try these […]
A day without special offers is a lost day.
“A day without special offers is a lost day.”That’s what someone in my network said recently. But I’ve seen the opposite work — intentionally.While working on Hero Wars Mobile at Nexters ($GDEV), we tested the idea of empty days — […]
Meta’s Engaged-view Attribution as an option for your videos
🚨🚨Meta has officially introduced the Engaged-view Attribution as an option for your videos🚨🚨 The worst part? They put it as a tool to decrease your CPI 😂😂😂Man, this industry... you complete the sentence. 😂